Are you ready to break records this holiday season? Great—now let’s make those goal numbers your new normal. In this episode, I’m showing you how to turn your Black Friday and Cyber Monday success into consistent, year-round revenue. Learn how to double down on your best sellers, refine your sales rhythm, and use data and “other people’s audiences” to keep your momentum strong well into 2026. Whether you’re a seasoned seller or just hitting your stride, this is your holiday plan to grow without burning out.

Hitting a plateau in your product sales—even though you’re working harder than ever? In this solo episode, I unpack the real reasons why your business growth might be stalling and reveal the four smart shifts that will help you break through revenue ceilings across platforms like Etsy, Shopify, wholesale, markets, and even Amazon. Whether you're stuck at $2K, $10K, or scaling beyond, this episode offers actionable strategies for pricing, product simplification, and stepping fully into your CEO role—without chasing the algorithm or burning out.

Ready to stop scrambling and start selling this Black Friday weekend? In this episode, I walk you through the exact plan to turn Black Friday through Cyber Monday into your most profitable days of the year. Whether you’re selling on Etsy, Shopify, in-person, or across all channels, I’ll show you what to prep, post, and email so you can sell more without overwhelm. Let’s make this your best holiday season yet!

Hoping for holiday sales isn’t a plan—it’s a gamble. In this episode, I walk you through our proven CREATE Framework, the exact strategy to help product-based business owners create momentum, build visibility, and drive consistent Q4 sales across platforms like Etsy, Shopify, and Amazon. It’s time to move from “I hope it works” to a sales plan that actually does.

Black Friday success doesn’t start in November—it starts now. In this episode, I walk you through my proven 3-step Holiday Readiness Framework so you can maximize your Q4 profits without needing more followers or burning out on social media. Whether you sell candles, stationery, or apparel, these actionable strategies are what my students in the Sales Accelerator are using to turn slow seasons into record-breaking months.

What does it really take to get your product on the shelves at major retailers like Nordstrom? In this inspiring episode, we’re joined by Courtney Johnson, the former founder of MYSOLMAT, a brand that started with a simple idea and ended up selling out in stores across the country. Courtney reveals the unconventional strategies she used to land major retail deals, including why vanity metrics and creative pitches can actually be your superpower. If you’re a product-based business owner dreaming of getting noticed by buyers—this episode will show you exactly how to make that happen.

Want to land press without pitching every day—or living on Instagram? In this episode, PR expert Gloria Chou returns to reveal how product-based business owners can break into gift guides and boost visibility using AI-driven strategies. You'll discover how editors are making decisions right now, what assets really matter, and why AI could be your secret PR weapon this holiday season. If you're ready to be seen, sold, and featured—this is your playbook.

Feeling burned out by your business? In this coaching session, I talk with Karen from Tangled Roots Herbal, who bravely walked away from her $200K retail store after hitting a wall with burnout. Tune in as I guide her through rebuilding a business online that supports both her life and her health—because profit should never come at the cost of your peace.