Welcome back, product bosses! If you’ve ever had an idea for a product but didn’t know what to do next—or if you’re knee-deep in your business and wondering what step you missed—this episode is for you.
What would I do if I had to start a new product-based business in 2025? That’s the exact question I’m answering in this re-air of one of our most-loved episodes. With over two decades of experience and 2,000+ product brands launched, I’ve created a proven 7-part framework that takes you from a lightbulb moment to a scalable, sellable, and memorable product-based brand.
FROM IDEA TO LAUNCH: THE 7 STEPS TO BUILDING YOUR DREAM PRODUCT BUSINESS
In this episode, I walk you through each step of the journey:
Ideate It – We start by validating your product idea, identifying a real market need, and carving out your unique selling proposition—even in a saturated category like candles or skincare.
Make It – Then, we explore how to create your product, whether handmade, manufactured, or sourced. I help you think through scalability, cost, and quality before you even get started.
Brand It – Here’s where most people get stuck. I talk about building a brand that resonates with your ideal customer—through visuals, story, packaging, and positioning.
Market It – Marketing isn’t just about Instagram. I explain how to build trust, grow your audience, and engage through content, while also building your email list for long-term success.
Sell It – The key is starting with one focused sales channel. I walk you through how to test and refine your offer, learn what’s working, and build a hero product that becomes your bestseller.
Operate It – Let’s talk logistics. From pricing for profit to legal setup, shipping, fulfillment, and customer service—these back-end systems create the foundation that keeps your business running smoothly.
Grow It – Once your business has traction, it’s time to scale. Whether through additional sales channels, new products, or bigger marketing campaigns, I’ll help you make smart, strategic moves that lead to real growth.
This episode is packed with step-by-step insights, real-life stories, and actionable strategies to help you build a business that lasts—whether you’re just getting started or ready to restructure what you’ve already built. Plus I’m giving away my FREE Ultimate Checklist that will help you build and strengthen your Dream Product-Based Business. Listen in for more details.
Note: In this re-aired episode there is mention of one of our programs called Multi-$tream Machine. Since the original airing of this episode, this program has been updated to be called The Sales Accelerator.
Resources:
Grab the Ultimate Checklist for Building Your Dream Product-Based Business: TheProductBoss.com/dream
If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
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Gloci
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