Welcome back to another Ask Jacq session, my favorite place to share fast, focused coaching moments pulled right from inside our programs. Today’s episode is a must-listen for any product-based business owner who’s killing it at in-person markets but wondering why those customers don’t convert once they’re sent online. One of my students makes $3K in just four hours at a farmer’s market, but she’s hitting a wall when it comes to online sales. Why? And more importantly—how do we fix it?
TURNING IN-PERSON FANS INTO ONLINE BUYERS STARTS WITH CONNECTIONIn this episode, I walk you through each step of the journey:
We dive into her biggest challenge: customers love her whipped body butter (which melts in the heat), but aren’t following through with online orders. I talk through the real reasons behind this—like the convenience gap, unclear website messaging, and customer hesitation—and offer practical strategies she can implement right away. This includes creating incentives to collect emails at the booth, re-engaging her list with better communication, and optimizing her website to be as intuitive and compelling as her in-person sales pitch.
So many of you are facing similar struggles—juggling the excitement of market day success with the desire for a more passive, scalable income stream online. This coaching moment will help you identify what’s stopping your customers from buying again, and how to guide them into a smoother sales experience. From packaging tips for heat-sensitive products to simple copy changes on your homepage, this episode is packed with real solutions. If you’ve been feeling stuck, this is your sign to take action and convert those browsers into buyers.
Resources:
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Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
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Gloci
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