Welcome back, product bosses! I’m bringing back one of our most popular episodes because it’s a message we all need to hear again: You don’t need a big following to grow a profitable product-based business. I know so many of you think that without an audience—without Instagram followers, an email list, or a viral TikTok—you can’t make sales. But that’s just not true. In fact, when I launched my first product brand, I had none of that. And I still hit six figures in my first year.
NO AUDIENCE? NO PROBLEM. HOW TO BUILD A PROFITABLE PRODUCT BUSINESS FROM SCRATCH
In this episode, I take you behind the scenes of my first product business, Cuffs Couture. I poured everything I had into creating the product, building a website, and hoping customers would magically find me. (Spoiler: they didn’t—until I discovered the real strategy that changes everything.) I share the moment I realized that success wasn’t about building my own audience from scratch—it was about tapping into existing ones. That’s when I started showing up at in-person markets, pitching to retailers, and later getting my products onto Amazon. Each of these sales channels already had customers waiting—and I just had to show up.
I’ll also share stories from some of my students, including one who made $200,000 in her first year on Amazon—with only 24 Instagram followers. These examples prove that if you focus on being discoverable where people are already shopping, you can generate real results without burning out trying to grow a following.
This episode is full of mindset shifts, tactical advice, and inspiring real-life examples to remind you that you can build your dream business—starting today, with exactly what you have. Whether you’re selling on Etsy, launching your own site, or thinking about going wholesale, this episode will give you the clarity and confidence to take your next step.
Note: In this re-aired episode there is mention of one of our programs called Multi-$tream Machine. Since the original airing of this episode, this program has been updated to be called The Sales Accelerator.
Resources:
If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes.
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Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
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Gloci
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