Ask Jacq: How Pricing with Confidence Can Triple Your Sales

Hey Product Bosses! Today’s episode is all about one of the most powerful levers you can pull in your business—your pricing. If you’ve ever felt resistance around charging more for your products, or worried that your audience wouldn’t be willing to pay what it’s worth, this Ask Jacq Q&A session is going to shift your thinking in a big way.

FEELING STUCK ON PRICING? HERE’S HOW TO RAISE YOUR PRICES—AND GROW YOUR BUSINESS.

First, I catch up with one of my incredible students turned coach, who built a six-figure bakery business after making a bold move: raising the price of her cookies from $1 to $3. At first, it felt terrifying. She was convinced people in her town wouldn’t pay more—but we worked through the mindset together, and she took action. Not only did her business thrive, but she also expanded her reach, started shipping nationally, and landed wholesale deals with high-end car dealerships. It’s proof that confidence, positioning, and belief in your value can unlock massive growth.

Then, we dive into a coaching moment with another product-based owner who creates dresses for little girls. She’s hearing objections around her prices—but as we discuss, it turns out she may be asking the wrong people. Just because someone fits your target demographic doesn’t mean they’re your ideal customer. I guide her through how to ask better questions, how to position her brand for premium pricing, and how to find the people who are excited to pay more for something special.

Whether you’re selling cookies, clothing, or anything in between, this episode will help you understand the power of brand perception, customer alignment, and pricing strategy. When you stop undercharging and start believing in your product’s value, everything changes

Resources:

  • Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!

  • If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes

  • Join our mailing list for access to additional training and support to turn your business into the best it can be.

  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Mentioned in this Episode:

Instacart
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Gloci
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