Hey Product Bosses! One of the best ways to grow your revenue—without chasing more customers—is by increasing your average order value. But here’s the thing: more value doesn’t have to mean more discounts. In this Ask Jacq Q&A coaching session, I’m sharing two real conversations with students who are working through this exact challenge in their own businesses.
THE SMART WAY TO INCREASE ORDER VALUE WITHOUT ADDING INVENTORY
First, I chat with a skincare entrepreneur who’s wondering if she should discount her product bundles. I guide her through reframing the bundle—not as a discount offer, but as a complete skincare solution. Think: a nighttime regimen, an anti-aging trio, or a dry skin fix. We talk through naming, positioning, and adding perceived value with smart bonuses or tiered discounts. I also share brand examples like INN Beauty and Arcona that are nailing this strategy online. Then we touch on subscriptions—and why that might be something to consider after you’ve built up a strong, loyal customer base.
In the second clip, I coach a jewelry maker from the UK who’s selling both on Etsy and at live markets. Her challenge? Product performance varies by platform. Instead of guessing what to upsell, I encourage her to get clear on her customer and lean into what the data is showing her. We’ll explore how to test pairings like earrings with coordinating necklaces, and why clarity about your buyer makes every decision easier—and more profitable.
This episode is packed with actionable tips for any product-based business owner ready to grow without burning out. So if you’ve been thinking about how to drive higher sales per transaction, this one’s for you. It’s time to bundle smart, sell strategically, and maximize every sale.
Resources:
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Mentioned in this Episode:
Instacart
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Gloci
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