Welcome back, product bosses! We’re throwing it back to one of our most listened-to and requested episodes—because sometimes the answers to growth aren’t in doing more, but in going back to the basics. If you’ve been hustling, putting yourself out there, and still not seeing the results you want, this episode will show you why—and how to fix it.
FOUNDATIONS MATTER: THE 4 THINGS MOST PRODUCT BUSINESS OWNERS SKIP
In this re-aired episode, I walk you through the four foundational pieces that are often overlooked by even the most dedicated product-based business owners. Most entrepreneurs jump straight from idea to production to sales—and miss the steps that create sustainable growth. We’ll talk about how to define your niche, identify and speak directly to your ideal customer, shape a strong brand message, and create offers that actually convert. These are the exact strategies that I’ve coached thousands of students and clients through—and they’re game-changers.
Whether you’re brand new or have been in business for years, it’s never too late to go back and strengthen your foundation. These are the steps that will help you sell more, charge what you’re worth, and finally feel confident in your direction. So if your business growth feels stuck or inconsistent, this episode is here to remind you what really works—and how to get started again with clarity and purpose.
Note: In this re-aired episode there is mention of one of our programs called Multi-$tream Machine. Since the original airing of this episode, this program has been updated to be called The Sales Accelerator.
Resources:
Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!
If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes.
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Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
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Gloci
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