selling

Why Product Based Businesses Flop During the Holidays and How to Fix It Now

Most product-based business owners wait way too long to prep for the holidays—and by the time Black Friday rolls around, it's already too late. In this episode, I break down why small shops, Etsy sellers, and Shopify store owners flop in Q4 and what to do differently right now. From the Holiday Sales Prep Triangle to common mistakes that cost you thousands, this is your reset button for a profitable season ahead.

Fix What’s Not Working: The Truth About Your Physical Product Sales

Think going viral is the answer to your sales slump? Think again. In this episode, I challenge the myth that more followers equal more sales and reveal the real issue that might be holding your business back—your sales engine. Learn how to plug the holes in your conversion strategy and get ready to scale like never before.

From Burnout to Breakthrough: What Happens When You Let Go of a Business | Coaching Session

Feeling burnt out and wondering if it’s time to shut down your product-based business? In this behind-the-scenes coaching call, I chat with Alyse Steiner of TOSI Nursing Covers as she navigates a major decision: close up shop or sell her business? If you've ever outgrown your brand or wondered what's next, this episode will inspire you to explore all the possibilities — including what it means to exit with purpose and confidence.

What If You Don’t Want to Hustle—But Still Want to Make Money in Your Product-Based Business? | Coaching Session

Ever wish you could make consistent income from your product-based business—without working 80-hour weeks or running yourself into the ground? In this coaching session, I work with Sandra Nakashima, a retired chocolatier returning to her craft, to design a business that supports her life instead of consuming it. From choosing which revenue stream to prioritize to finding simple, strategic ways to boost income, this episode is for any maker who wants more freedom, less hustle, and sustainable growth.

What’s Really Holding Your Product Business Back (Hint: It’s Not Strategy) | Coaching Session

Ever feel like your business is ready to grow—but you’re not sure you’re allowed to want more? Today I am coaching Hannah Kirby, the founder of Stable-ish, a mental health-focused brand redefining the pillbox. Together, we unpack the invisible mindset blocks holding Hannah back despite having a wildly loved product. If confidence and worthiness are standing between you and your next level, this is the episode you’ve been waiting for.

You Don’t Need an Audience to Build a Million-Dollar Product Business

Think you need thousands of followers to succeed in business? Think again. In this re-aired episode, I share how I built my first six-figure product business without an email list, social media presence, or audience—and how you can, too. Discover the powerful strategies that work even if you're starting from scratch, including leveraging sales channels with built-in audiences like Amazon, wholesale, and in-person markets. Whether you’re launching or scaling, this episode will show you how to grow smarter, not louder.

Ask Jacq: How to Turn Market Shoppers Into Repeat Online Buyers | Q&A

Do you crush it at in-person markets but struggle to drive online sales? In this Ask Jacq session, I answer a question from a student who makes $3K in just four hours at farmer’s markets—yet can’t convert those customers into repeat buyers online. I share practical, doable tips to increase online conversions, improve your website’s usability, and keep those hot leads warm. If you're wondering how to grow beyond the booth, this one’s for you!

The Exact Steps I’d Take If I Launched a Product-Based Business Right Now

What would I do if I had to start a product business from scratch today? In this re-air of one of our most downloaded episodes, I walk you step-by-step through the exact framework I would follow to build a brand from the ground up. Whether you’re still in the idea stage or ready to refine your strategy, this episode offers the mindset, structure, and marketing roadmap every modern product-based entrepreneur needs to hear.