Welcome back, Product Bosses! If you’ve ever set a big revenue goal — only to feel discouraged, behind, or confused when sales didn’t magically follow — you’re not alone. In this episode, I’m breaking down why revenue goals don’t create consistent sales — and what actually does. Because here’s the truth no one talks about: goals alone don’t create results. Standards do.
WHY GOALS DON’T DRIVE ACTION. STANDARDS DO.
Revenue goals are motivating… until they’re not. Most product-based business owners set income goals without defining the behaviors required to hit them. The result? You’re left guessing what to do week to week, tying your self-worth to sales numbers, and riding an emotional roller coaster based on what comes in — or doesn’t.
A goal is an outcome. But without daily or weekly standards behind it, it becomes a wish.
Consistency doesn’t come from hoping sales improve. It comes from deciding what must happen in your business every single week — regardless of how motivated, confident, or “ready” you feel.
In this episode, I share why the real block isn’t your product, pricing, or platform—it’s you avoiding the next level of your growth. This episode dives into how mindset plays a massive role in your business performance. I will help identify the problem and give you a roadmap out. You’ll learn how to stop spinning in indecision and start building a simplified, scalable product business rooted in focus, visibility, and data. We cover the importance of choosing a hero product or core collection, aligning your marketing to the channels that work best for you, and getting honest with your numbers—from pricing to profit margins. Because when you stop avoiding, you start growing.
If you’re ready to break through your income plateau, this episode will help you look inward, get real about what you’re resisting, and step confidently into the next version of your most empowered business self. Your business isn’t stuck—it’s just waiting on you to catch up.
In This Episode, You’ll Learn:
00:00 Why revenue goals without weekly action steps are just wishes.
05:00 How I went from a $90K side hustle to a million-dollar product business.
08:00 What consistent sales actually require (and why goals don’t create consistency).
15:15 What a promotion standard is (email marketing, product launches, and weekly offers).
19:45 Follow-up systems that uncover “hidden money” (abandoned carts, welcome sequences, post-purchase).
24:00 How to market ONE product for 14 days (focus, bestsellers, and a clear offer).
28:30 Standards for in-person market sellers (email list growth + 24-hour follow-up).
30:00 How standards helped build a $10M women-owned business.
33:00 How your business mirrors your patterns (fear of being seen, inconsistency, perfectionism).
36:15 Details for the Best Seller Secrets Challenge (free training + promotional calendar).
Resources:
Join the 5-day challenge to identify your best sellers and create a 30-day promo plan HERE
Ready to stop guessing and follow a proven system? Book your strategy call.
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Connect with The Product Boss:
Website: theproductboss.com
Instagram: @theproductboss
