Retail and Wholesale Pricing Math That Makes You Profitable

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Welcome back product bosses! Are you making sales but still not feeling profitable? If money is coming in but you’re exhausted, underpaid, and wondering where it’s all going,  this episode is for you.

Today, I’m breaking down the pricing foundation I teach inside The Product Boss, the one that protects your profit, prepares you for wholesale, and helps you stop underpaying yourself while working nonstop.

If you’ve been guessing your prices or adjusting them based on what “feels right,” it’s time for a better system.

THE PRICING FOUNDATION THAT PROTECTS YOUR PROFIT

We start with the three pricing foundations every product owner needs and what truly belongs in your cost of goods per unit. (Hint: it’s more than just materials.)

I explain why labor is where most founders make their biggest pricing mistakes, either not paying themselves at all or drastically undervaluing their time, and how that one misstep quietly erodes profitability.

You’ll learn my step-by-step 2x2 pricing method for calculating wholesale and retail correctly, and what to do when your numbers come out higher than you expected. Because if your price feels “too high,” it’s usually revealing something important about your costs, your positioning, or your mindset.

In This Episode, You’ll Learn:

00:00 The 3 pricing foundations every product owner needs.

03:30 What does the cost of goods include per unit?

05:15 Why labor causes the biggest pricing mistakes.

08:15 The 2x2 pricing method explained step by step.

11:30 What to do when your calculated price feels “too high.”

14:00 The 2 ways to reduce costs without lowering quality.

18:00 Why some businesses are not wholesale-ready yet.

20:15 How brand positioning impacts pricing power.

24:00 The mindset blocks that cause underpricing.

26:15 Questions to help you evaluate your pricing decisions.

29:00 How to get support with pricing inside The Product Boss.

Resources:

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The Product Boss