What Stops Handmade Product Businesses from Hitting 1M (& How to Break Through!)

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Welcome back product bosses! Is your handmade business making sales… but you’ve hit a ceiling? Orders are coming in, demand is growing, and instead of feeling excited, you feel maxed out.

In this episode, we’re breaking down the moment every product-based business owner hits when demand outgrows your personal capacity and you become the bottleneck. I call it the Breaking Point, and it’s exactly where scaling either happens… or stalls.

I’ll show you how to redefine what “handmade” really means as you grow and how to scale your physical product business without burning out.

WHAT THE BREAKING POINT REVEALS ABOUT SCALING

We’ll talk about why every product-based business eventually hits a capacity ceiling — and the revenue levels where your current structure starts to crack. Because what got you here will not get you to your next level.

I share the sand-in-your-hand exercise that proves the tighter you grip control, the less capacity you actually have. And I’ll walk you through the identity shift from maker to creative director, the shift that allows you to grow from doing everything yourself to leading the vision.

If you want to grow your handmade business to $1M and beyond, whether you make candles, jewelry, pottery, or anything in between,  this episode will help you stop being the bottleneck and start being the leader your next level requires.

In This Episode, You’ll Learn:

00:00 What is the “Breaking Point”?

05:45 Why every product-based business eventually hits a capacity ceiling.

08:00 The revenue levels where structure typically breaks.

12:00 Why what got you here won’t get you to your next level.

17:15 The sand-in-your-hand exercise that shows how control shrinks capacity.

22:00 How a $2M pottery brand still operates as handmade with 20 potters.

25:00 The identity shift from maker to creative director.

26:30 The 2 areas product businesses should consider hiring for first.

28:00 How to decode where you must stay and where you must get out of the way.

34:15 How to identify the one area that breaks when you get busy.

42:30 The 3 decisions to make when you hit your Breaking Point.

45:45 What would change if you stopped carrying it alone?

47:00 How to download the free Do, Delegate, Delete training.

Resources:

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The Product Boss