Do You Really Need Social Media to Sell Products? Here’s the Truth!

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Welcome back, Product Bosses! Have you ever felt pressure to constantly post, film, and perform just to keep your business visible online? You’re not alone—and in this week’s episode, I’m breaking down the truth about social media. Spoiler: It’s not the only way to build a profitable product business. In fact, I recently advised a client to stop using social media altogether—not in a dramatic, “burn it all down” kind of way, but with intention, strategy, and a plan rooted in what really drives revenue: connection, clarity, and customers.

YOU DON’T NEED SOCIAL MEDIA TO SELL—HERE’S WHAT YOU REALLY NEED INSTEAD

We’ll dive into the story of one artist whose brand was fragmented across platforms and drowning in content creation. Together, we streamlined her offer, clarified her audience, and aligned her business with the right sales channels. Instead of wasting energy chasing an algorithm, she focused on where her ideal customers already were—and started making more sales with less stress. This episode walks you through why social media is just one tool in your marketing toolbox, not a full strategy. I’ll also explain why visibility without strategy leads to burnout, and why your business needs depth over constant exposure.

If you’re tired of feeling like your success depends on how often you post or how viral your content is, this episode will be a breath of fresh air. I’ll introduce you to my OPA Method—Other People’s Audiences—which helps you build real momentum and grow your sales by leveraging platforms, partnerships, and places where your customers are already shopping. Whether you're starting out or scaling up, this episode is about taking your power back, aligning with your strengths, and building a business that feels good and actually works.

In This Episode, You’ll Learn:

00:00 I told a client to stop doing social media.

03:15 Why performing online creates a “performance tax” that drains your energy.

07:00 Why social media is not a marketing plan for product-based businesses.

09:00 What can you be known for?

13:00 How to stop waiting for customers to “find you”.

16:15 Why most people skip focus and fix and rush straight to scaling.

19:30 How my students double and triple revenue without new customers.

21:00 The biggest lie product business owners believe about social media.

24:45 Why you must own your website and your email list.

26:45 How to build visibility without depending on an algorithm.

28:15 Proof that followers do not equal revenue.

33:00 What is the OPA Method?

35:15 How to get support inside the Sales Accelerator.

Resources:

Connect with The Product Boss:

Minna and Jacqueline