Welcome back, Product Bosses! Have you ever looked at your sales and thought, “Why can’t I just get this to be consistent?” You’re not alone—and you’re not doing anything wrong. But if your instinct is to fix it by adding more products, trying another platform, or throwing yourself into another social media trend, I’m here to gently challenge that approach.
READY TO GROW? STOP HIDING FROM THE CEO VERSION OF YOURSELF
In this episode, I share why the real block isn’t your product, pricing, or platform—it’s you avoiding the next level of your growth. This episode dives into how mindset plays a massive role in your business performance. Maybe you’re unknowingly hiding behind perfectionism. Maybe “I don’t know what to do” is actually your way of avoiding being seen. Or maybe you’re still operating from a maker or side hustle mindset when your business is calling you into full CEO mode.
I will help identify the problem and give you a roadmap out. You’ll learn how to stop spinning in indecision and start building a simplified, scalable product business rooted in focus, visibility, and data. We cover the importance of choosing a hero product or core collection, aligning your marketing to the channels that work best for you, and getting honest with your numbers—from pricing to profit margins. Because when you stop avoiding, you start growing.
If you’re ready to break through your income plateau, this episode will help you look inward, get real about what you’re resisting, and step confidently into the next version of your most empowered business self. Your business isn’t stuck—it’s just waiting on you to catch up.
In This Episode, You’ll Learn:
00:00 Why your business is a mirror for your mindset.
03:45 How old identities cap your growth.
06:30 How perfectionism hides fear of being seen.
11:00 Why does fear of success show up as avoidance?
15:30 What you’re really avoiding when you say “I don’t know”.
21:15 Being known for something is better than being invisible.
23:15 The cost of avoiding a hero product.
30:30 One thing that’s hiding your visibility.
33:00 Why avoiding numbers keeps your profit stuck.
40:45 How to identify your biggest avoidance right now.
Resources:
Ready to stop guessing and follow a proven system? Book your strategy call.
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Connect with The Product Boss:
Website: theproductboss.com
Instagram: @theproductboss
