Welcome back, Product Bosses! Have you ever looked at your sales reports, seen that revenue is up, but your bank account still feels empty? You’re not alone. I hear this from so many product-based business owners—it’s one of the most disheartening parts of growing a business. In this episode, I dive into why this happens and what to do when revenue tells one story, but profit tells another.
YOU’RE MAKING SALES… SO WHERE’S THE MONEY?
I’m sharing a real-life story from one of my students—a successful maker with a million-dollar business who still wasn’t able to pay herself consistently. Sound familiar? I talk about those sneaky costs and pricing missteps and how to uncover those “profit leaks” that are draining your margins. But here’s the good news: once you know where the leaks are, you can fix them.
In this episode, I share clear strategies to improve average order value and even one of my favorite tips: why offering free shipping with a threshold is almost always better than sitewide free shipping for your bottom line. So, if you’re tired of working so hard without seeing the financial reward, this episode will give you a renewed sense of clarity and control. It’s time to get real about your numbers, stop underpricing, and build a business that not only grows—but pays you what you deserve.
In This Episode, You’ll Learn:
00:00 Why seeing sales but not money in the bank is happening to so many makers.
04:00 Where most money leaks start in product businesses.
08:00 How to price so the product can actually bear its costs.
12:30 What to do when your market doesn’t match your price.
15:00 Why selling in the “easy” places might be sabotaging profit long term.
19:00 Math trick to price for wholesale and retail.
21:30 How do you increase average order value?
23:30 Why a free shipping threshold beats sitewide free shipping for most businesses.
25:45 The 10-week plan to lower costs and pay yourself.
Resources:
Book a FREE STRATEGY SESSION with our team HERE
The wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here.
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