How To Run a Product Business in 15 Minutes a Day (Yes, Really)

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Welcome back, Product Bosses! As product-based business owners, we often fall into the trap of thinking the more we do, the more we’ll make. But what if I told you that doing more isn’t the answer—it’s doing what matters most, consistently. In this episode, I’m sharing a behind-the-scenes look into a powerful coaching session with one of our students who was stretched way too thin, trying to grow her business while managing all the moving pieces on her own.

HERE’S HOW TO CREATE A BUSINESS RHYTHM THAT WORKS IN JUST 15 MINUTES A DAY

She was making, marketing, and shipping constantly—but still wasn’t seeing the growth she dreamed of. That’s when we stepped in and completely reset her approach. Instead of working harder, we built her a weekly rhythm that aligned with her revenue goals and her lifestyle. We connected her vision of freedom—more time with her family, less stress—with a plan that included strategic CEO time, focused sales activities, and intentional product creation. Most importantly, we put systems in place that made her business feel sustainable again.

Whether you’re a maker, manufacturer, or multi-channel seller, this episode is your permission slip to stop chasing your to-do list and start working from a place of purpose. You’ll learn the four questions of the 15-Minute CEO Review (my favorite Sunday or Monday ritual!), how to map out a realistic weekly schedule, and why willpower isn’t your business plan—structure is. Let’s trade burnout for balance and chaos for clarity, one repeatable rhythm at a time.

In This Episode, You’ll Learn:

00:00 Why “doing more” isn’t growing your product business the way you hoped.

02:00 How to reverse burn-out before the holiday season.

04:00 How to connect your revenue goals to your lifestyle, family, and freedom vision.

06:30 Plan your quarter like a CEO: revenue targets, offers, and sales opportunities.

08:30 Building a weekly rhythm for product-based businesses (making, marketing, shipping).

11:00 Why willpower is not a renewable resource and how to use your best hours wisely.

13:00 The 15-Minute CEO Review: 4 simple questions to ask every Sunday or Monday.

15:00 Example weekly schedule for makers, manufacturers, and online shop owners.

17:00 How structure actually protects your creativity and prevents feast-or-famine sales.

19:00 Next steps if you want coaching, accountability, and a proven system inside The Product Boss Collective.

Resources:

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Minna and Jacqueline