Why scattered Products Kill Repeat Sales (and What to Do Instead)

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Welcome back, Product Bosses! One of the biggest reasons product-based businesses struggle to grow isn’t because the founder lacks talent or creativity—it’s because their product line is scattered. In today’s episode, I’m walking you through exactly why having “a little bit of everything” is silently killing your repeat sales, and what to do instead. This is something I coach on constantly, and it’s a game changer once you truly understand how to tighten your brand’s focus.

STOP LOOKING LIKE A GIFT SHOP AND START SELLING LIKE A SPECIALIST

If you’ve ever asked yourself why sales feel inconsistent or why customers don’t seem to understand what you’re known for, it might be time to audit your product line. In this episode, I’ll guide you through the exact questions I ask during every product audit, from “Can a 90-year-old understand what you sell in 3 seconds?” to “What’s actually selling best in the last 6-12 months?” When you treat your homepage and product categories like a retail display—one that tells a clear story—you increase clarity and sales. You’ll also hear about a student who went from struggling to consistent $15K-$35K months simply by narrowing her focus to a few core SKUs.

From bundles and email marketing to in-person markets and Etsy optimization, I’ll help you understand how to use your best sellers to drive the rest of your business. When your brand is clear, customers come back. When your products are cohesive, your marketing becomes easier. Whether you’re just starting or scaling to six and seven figures, this episode will help you take the next step toward a more focused, profitable business. Let’s simplify, so you can stand out—and sell more.

In This Episode, You’ll Learn:

00:00 Why customers bounce when your categories are scattered.

05:00 Ways to apply retail display logic to your homepage, emails, bundles, and social channels.

08:15 Self-audit questions to see if your brand reads like a gift shop or a specialist.

13:15 How to use sales data from the last 6–12 months to identify best sellers.

17:45 Where sells best, website vs. Etsy vs. markets?

19:30 Can a 90-year-old tell what you sell in three seconds?

23:00 Your next steps to go from scattered to stand out in the next 90 days.

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Minna and Jacqueline