Welcome back, Product Bosses! Have you ever felt like your sales just… stalled? You're doing all the things—posting on social media, launching new SKUs, maybe even trying out new platforms—but your revenue isn’t growing the way it used to. If that sounds familiar, you’re not alone—and you’re not doing anything wrong. You’ve simply outgrown your old strategy. And that’s a good thing.
BREAK THROUGH YOUR REVENUE PLATEU–WITHOUT HUSTLING HARDER
In this episode, I walk you through the four essential shifts that will help you move past your current revenue plateau—whether you're stuck at $2K, $5K, $10K months or more. I’m sharing real, tangible strategies that product-based business owners across Etsy, Shopify, wholesale, markets, and even Amazon can use to finally scale without burning out. You’ll learn why simplifying your product line is one of the smartest moves you can make, how to price and bundle for profit, and what it really takes to build a sales rhythm that isn’t glued to the latest Instagram trend.
Most importantly, I’m talking about the identity shift you’ll need to make—from overworked solopreneur to confident CEO. Because here’s the truth: the next version of your business needs a new version of you. Whether it’s stepping up your sales systems, finally ditching the “newsletter” in favor of a high-converting email strategy, or leveraging other people’s audiences for more reach—these small but mighty upgrades can completely change your business trajectory.
If you’re ready to lead with clarity and confidence, and you know it’s time to stop spinning your wheels, this episode is your blueprint. Your new mantra? “I’ve outgrown my old strategy, and I’m ready to lead the next version of me—and my business.”
In This Episode, You’ll Learn:
00:00 Why plateaus happen (and why they’re a sign you’ve outgrown your old strategy)
02:00 Reframing your mindset to make your next revenue goal is a mile marker, not the finish line.
03:30 Are you making this mistake of being known for too many things?
09:00 Beware of pricing & offers that don’t scale (how to know your margins and raising AOV with bundles & upsells.)
12:30 How competing to be the “cheapest” is hurting your business.
14:20 The biggest marketing mistake I see business owners make (+ what to do instead.)
16:45 What to send instead of “newsletters” to actually get people to buy from your emails.
18:10 How to sell more through other people’s audiences (so you’re not dependent on your own following.)
20:00 How to upgrade your identity from Solopreneur to CEO.
22:15 How one of my students DOUBLED their revenue at markets with one change.
27:00 Your new mantra: “I’ve outgrown my old strategy, and I’m ready to lead the next version of me.” (and my business!)
Resources:
If you’ve been growing on your own and you’re craving consistent revenue, grounded strategy, and a supportive community of product-based founders, it might be time to explore The Collective.
This is where established product business owners come together to stabilize sales, simplify systems, and scale with confidence. Book a Collective Fitting Call. This is a conversation to see if The Collective is the right fit for you: no pressure, no push. Just clarity, insight, and an honest look at what’s next for your business.
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Connect:
Website: theproductboss.com
Instagram: @theproductboss
