Black Friday Marketing Plan: What to Prep, Post, Email, and Sell (Etsy, Shopify, Social Media and In-Person)

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Welcome back, Product Bosses! Black Friday doesn’t have to be a last-minute scramble—and in this episode, I’m showing you exactly how to prep, post, and email your way to a profitable holiday weekend. Whether you're on Etsy, Shopify, or selling face-to-face at markets, I’ll guide you through a clear, week-by-week plan to help you feel focused and in control throughout November.

PLAN, POST & PROFIT: YOUR STEP-BY-STEP BLACK FRIDAY MARKETING BLUEPRINT

Instead of throwing up a discount at the last minute and hoping for the best, we’re going to do it on purpose. I’ll walk you through how to create irresistible offers, what assets you need to prep in advance, and how to strategically build a VIP early access list so your most loyal customers shop first. You’ll also learn how to “seed” demand with sneak peeks, social proof, and urgency—and how to actually convert that buzz into sales with the right email cadence and timing.

And because I know you’re not just thinking about November 24th to 27th, we’re also looking beyond Black Friday to December. I’ll show you how to use extensions, ship-by cutoffs, and digital gift cards to keep the revenue flowing through the rest of the season. You’ll leave this episode with not just a plan—but the confidence to execute it. Because you can lead your business like a pro, sell more without burnout, and still enjoy the holidays.

So grab your free Ultimate Black Friday Playbook, and let’s get to work turning your offers into sales this season!

In This Episode, You’ll Learn:

 00:00 The plan you need NOW to beat last-minute holiday stress and guesswork.
02:00 How to choose the top offers to go all in on for maximum profit.
04:15 What you to need to prep ASAP (graphics, listings, photos, banners, and more.)
06:10 The truth about “up to 70% off” and smart discounting.
08:05 Week-by-week November plan to stay focused and on track.
10:00 Building a VIP early-access list that buys before the crowd.
12:10 Social and in-person tactics to grow your email list FAST.
14:00 Seeding demand: sneak peeks, social proof, urgency that converts.
16:20 Your email cadence playbook: how many, when, and what to say.
18:45 What to do AFTER Cyber Monday to boost sales.
20:10 How to set yourself up for momentum going into December.
22:00 How to serve customers shopping last minute (to boost more sales.)
23:30 Ways to recognize and track gaps so you can sell more next time.
25:00 The “Keep it simple, seller” mindset to scale faster.

Resources:

Connect:

Minna and Jacqueline