Hope is NOT A Strategy (Set Yourself Up for Your Best Q4 Yet)

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Welcome back, Product Bosses! Let’s have a real talk—hope is not a strategy. If you’ve been sitting around crossing your fingers, wishing for Black Friday sales to roll in, this episode is your wake-up call. Because here’s the truth: successful product-based businesses don’t rely on luck. They rely on strategy. And today, I’m giving you one you can follow step by step.

YOUR STEP-BY-STEP Q4 STRATEGY TO PLAN, PROMOTE, AND PROFIT

In this episode, I’m walking you through our powerful CREATE Framework—a simple yet strategic system that helps you drive momentum and consistent sales this holiday season. It starts with choosing your hero product—the one thing you're going to go all-in on—and making sure you're known for it. Then, we move into refining where and how you’re showing up. Whether you're on Etsy, Shopify, or showing up at in-person markets, your visibility strategy has to be intentional if you want to stand out during Q4.

Next, we talk about what it really means to engage with your ideal customer. No more waiting around for them to discover you—it’s time to activate your audience. I’ll share how to create a sales rhythm that keeps your marketing consistent and your customers primed to buy. You’ll walk away with clarity, confidence, and a plan you can start using immediately. So whether this is your first big holiday season or you’ve been at it for years, this framework will help you cut through the noise and make sales that feel steady—not sporadic.

And remember, you don’t have to piece this all together alone. Inside The Product Boss Sales Accelerator, we teach this exact framework (and so much more), helping you create your most profitable season ever. So stop hoping, and start creating—because your best Q4 starts right here.

In This Episode, You’ll Learn:

00:00 One of the most important lessons you’ll ever learn in business.

01:15 How to make more sales happen whether you sell on Etsy, Amazon, Shopify, or in person markets.

03:00 Is it clear what product you’re known for?

03:30 How to identify the best platform for you to sell on.

04:15 Way to intentionally engage your ideal customer (vs. waiting for them to engage with you.)

05:00 The simple sales rhythm to follow to get real results.

05:45 The plan you need to increase profit this Black Friday.

Resources:

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Minna and Jacqueline