Welcome back Product Bosses! Let’s talk about something urgent: Black Friday. If you want to have a record-breaking holiday season, your prep doesn’t start the week of Thanksgiving—it starts right now. In this episode, I’m sharing the exact 3-step Holiday Readiness Framework I teach inside The Product Boss Sales Accelerator. These are the same steps our students are using to scale their sales in Q4 without adding more to their plate or depending on viral reels to get noticed. Because spoiler alert—working smarter beats working harder every time.
HOW TO PREP FOR BLACK FRIDAY NOW TO BOOST HOLIDAY SALES
We’ll start by focusing on what’s already working in your business. That best-selling product that people can’t get enough of? Let’s turn it into a profit engine. Next, I dive into my OPA method—Other People’s Audiences. I’ll show you how to get in front of the right customers without having to spend on ads or spin your wheels trying to grow your own audience from scratch. Then, we’ll talk about how to increase your average order value and make more money from every single customer that comes through your shop. Plus, I’ll sprinkle in some mindset shifts to help you lead with clarity, confidence, and a calm, strategic plan.
So whether you’re feeling behind or just not sure where to start, this episode is your blueprint. No guesswork, no overwhelm—just a focused plan that helps you show up for your business like the CEO you are. If you’re ready to finish the year strong and finally make the kind of money you know your products deserve, press play now. Let’s get you holiday-ready, together.
In This Episode, You’ll Learn:
00:00 Why October is the month that separates the businesses that sell vs struggle.
03:34 The holiday readiness framework.
05:00 How to get in front of other people's audiences (without ads.)
06:15 How to sell MORE to people who are already buying.
07:30 Turn your best selling product into a profit engine.
08:45 The ONE thing for you to focus on this week.
Resources:
The wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, ewfwefesfsfsdafWritdasdasdinto new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here.
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Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
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Gloci
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