Welcome back Product Bosses! Have you ever stared at your product and thought, “How do I get this into the hands of buyers at major retailers?” If so, today’s episode is going to light a fire under your dreams. I sat down with the incredible Courtney Johnson—entrepreneur, strategist, and the original founder of yoga mat company MYSOLMAT—to unpack how she transformed a quirky product idea into a best-seller that landed on Nordstrom’s shelves.
HOW TURNING A PERSONAL FRUSTRATION INTO A PRODUCT CAN LEAD TO MASSIVE OPPORTUNITIES–AND WHY SIMPLE IDEAS OFTEN WIN BIG.
This isn’t your typical "just post on Instagram" strategy session. Courtney walks us through her real, behind-the-scenes process for identifying opportunities most entrepreneurs miss. She shares her surprising mindset shift (spoiler alert: vanity can actually be profitable!) and a cheat code for coming up with product ideas that your customers will obsess over. Plus, she dives into how she built her personal brand alongside her product brand to create more visibility, credibility, and sales—without burning out on content creation.
If you’re ready to get your product into more hands and in front of the right eyes—buyers, influencers, and retailers—this episode is full of actionable gold. From the most overlooked platform (hello, LinkedIn!) to the unhinged things she did to stand out to buyers, Courtney pulls back the curtain on the strategies that actually work. Whether you’re just starting out or dreaming of your first wholesale order, this is your permission slip to pitch boldly and grow with intention.
In This Episode, You’ll Learn:
00:00 - Who is Courtney Johnson?
01:30 - Why did Courtney start MYSOLMAT?
02:00 - What is the simplest way to guarantee your product will sell?
04:00 - What’s the Product Boss framework for creating a product?
04:51 - How vanity can guide your path to profit.
06:45 - Courtney’s cheat code for finding new product ideas.
09:15 - Why having a personal brand will take you farther, faster than a faceless business.
12:52 - How to use social media when you hate creating content.
14:40 - The most unhinged things Courtney Johnson did to get her product into retail shops.
16:15 - When does it make sense to send out samples of your product?
17:41 - The most overlooked social platform you need to be on, LinkedIn.
19:00 - How to use LinkedIn to reach buyers.
20:00 - What influencer marketers will give you the greatest ROI?
21:10 - The best and worst ways to cold pitch brands about your product.
Resources:
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Find Courtney on IG: @courtlynnjohnson
Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
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Gloci
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