Break Into Gift Guides Using AI: Game-Changing PR Strategies for Product-Based Businesses

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Welcome back Product Bosses! As we head into the most exciting—and often overwhelming—time of year for product-based business owners, you might be wondering: how do I get more eyes on my products without constantly showing up on Instagram? That’s where today’s guest comes in. I’m so excited to welcome back my friend and PR powerhouse, Gloria Chou, to share the latest and most effective strategies for getting your products featured in gift guides, press, and yes—even in AI search results!

BREAK INTO GIFT GUIDES AND DOMINATE AI SEARCH—EVEN WITHOUT A PR AGENCY

In this episode, Gloria breaks down exactly how scrappy small businesses are landing top-tier media features faster than ever—and without traditional PR experience. We talk about the power of gift guides (they’re still gold!), why great product photos and a strong brand story matter more than a perfect pitch, and how journalists are choosing who to feature as the holiday rush kicks in. Gloria also shares her #1 tip when it comes to AI—and it's something most business owners aren’t even thinking about. Whether it's tools like Perplexity or how to prompt ChatGPT more strategically, she shows us how AI is shaping who gets discovered online.

We also dive into practical ways to avoid burnout during this busy season. From batching your PR outreach to using Google News Alerts to track your visibility, you’ll walk away from this episode feeling empowered with a clear game plan. And the best part? You don’t need a massive team or a huge following to make this work. You just need the right strategy, some simple assets, and the courage to put your product in front of the right people. So if you’re ready to get your business featured and build long-term visibility—beyond social media—this one’s for you!

In This Episode, You’ll Learn:

00:00 - Who is Gloria Chou PR?

02:02 - Why you should be EXCITED for busy season!

05:00 - How to get your product into gift guides.

06:39 - What makes you stand out to press editors?

08:00 - The #1 AI tip no one is talking about!

09:47 - How important are great product photos?

11:05 - How to get more PR in five minutes with Perplexity!

14:44 - What do PR experts look for in your pitch?

20:37 - How often should you send out pitches about your product?

23:00 - How to rank on AI’s SEO and get recommended by Chat GPT.

26:26 - Why you should set up Google News Alerts for your name and your product’s name.

28:55 - A smarter way to prompt AI searches.

30:54 - How to avoid overwhelm in your busiest season.

34:45 - How 10% of your actions can drive 90% more results!

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Minna and Jacqueline