Welcome back Product Bosses! Let’s face it—most small product-based businesses wait too long to plan for the holidays. And by the time Black Friday hits, it’s already too late. In this episode, I call out what really causes Q4 flops for physical product businesses and gives you a straightforward, no-fluff plan to turn it all around.
SEPTEMBER IS YOUR POWER MONTH! START YOUR HOLIDAY PREP NOW, NOT LATER.
Whether you’re still recovering from summer or just getting back into the swing of things, there’s one truth you need to hear: your Q4 success is being decided right now. In this episode, I share a story about a jewelry maker who “winged it” into Black Friday with great products but no plan—and walked away disappointed. The hard truth? Hope is not a sales strategy. You need structure, visibility, and clear weekly goals if you want to finish the year strong.
Tune in to hear about the Holiday Sales Prep Triangle, a 3-part framework that includes: (1) your core product focus, (2) a ready and converting sales engine, and (3) a promotion plan that builds buzz. I also share the biggest mistakes small shops make—from skipping early marketing, to over-discounting, to scrambling with last-minute inventory. The good news? Every one of those can be fixed now, in September.
If you’ve ever felt overwhelmed, scattered, or like you’re just hoping people will find your products this holiday season, this episode is your sign to change that. With the right plan, you can stand out in a crowded market, boost sales without relying on deep discounts, and still have energy left at the end of the year.
What You’ll Learn in This Episode:
Why September is the most important month for Q4 sales
The 3-part Holiday Sales Prep Triangle
Common mistakes that cost product-based businesses thousands
What to fix on your website, product lineup, and promotions today
Resources:
If you’re ready to create a sales engine that works for your product, your life, and your revenue goals, then sign up for our next Sales Accelerator program. No overwhelm. No endless to-do lists. Just simple, strategic shifts that turn your existing efforts into a well-oiled machine.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
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Gloci
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