Welcome back Product Bosses! The holiday season is right around the corner, and if you’re like many small business owners, you might be feeling that familiar mix of excitement and panic. Trust me, I’ve been there—staying up late, fulfilling orders from my in-law’s house, and shipping from the tiniest FedEx shop in town. But after years of trial, error, and a lot of strategy, I’ve cracked the code on how to create a successful (and sane) holiday season.
2025 HOLIDAY SALES STRATEGY: WHAT TO DO & WHAT TO AVOID TO MAXIMIZE YOUR Q4 PROFITS
Here’s the truth: Q4 is not the time to reinvent your business—it’s the time to harvest what you’ve been planting all year. In this episode, I’m walking you through five do’s that will help you show up ready and five don’ts to keep you from wasting time, energy, or money. You’ll learn why your best sellers should take center stage, how to use simple promotions that work, and how to optimize your storefront (because if your site isn’t converting, you’re not making money). Plus, I break down why email is your MVP and how using other people’s audiences (OPA) can supercharge your reach without burning you out on content creation.
And let’s not forget the common pitfalls—like launching too many new products, waiting until November to start, relying only on social, over-discounting, or completely forgetting about operations and fulfillment. I’m showing you how to shift out of the holiday scramble and into smart, strategic growth.
Whether you’re aiming for your first $10K month or your next $100K season, this episode is your holiday prep roadmap. And the best part? You don’t have to do this alone. Registration is now OPEN for our annual Rock Your Holiday Promotions Challenge—a FREE 5-day live experience where I’ll help you build your Q4 promotional calendar and finally feel in control of your holiday sales strategy.
👉 Save your free spot now atrockyourholidaypromotions.com
Resources:
Registration is officially OPEN for the Rock Your Holiday Promotions Challenge — our most popular free event of the year! In just 5 days, I’ll help you map out your complete holiday promotional plan so you know exactly what you’re selling, where you’re selling, and how to make this your most profitable season yet.
If you’re ready to create a sales engine that works for your product, your life, and your revenue goals, then sign up for our next Sales Accelerator program. No overwhelm. No endless to-do lists. Just simple, strategic shifts that turn your existing efforts into a well-oiled machine.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
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Gloci
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