Welcome back Product Bosses! If you’ve ever reached a point in your business where you’re just… over it, you are not alone. In this deeply honest coaching session, I sit down with Alyse Steiner, the founder of TOSI Nursing Covers, to explore what happens when the business you once loved no longer lights you up. Alyse started her company with heart and purpose—as a new mom who saw a need and filled it. But now, life has shifted, her passions are evolving, and she’s wondering whether it’s time to close the doors or sell what she’s built.
WHEN IT’S TIME TO MOVE ON FROM YOUR BUSINESS—AND WHAT COMES NEXT
In our session, we explore what it really looks like to step away from a business in a way that honors everything you’ve built. I share insights from my own experiences—times when I closed companies, liquidated inventory, or sold trademarks for more than I ever made selling the product. For Alyse, we discuss how to evaluate whether there’s value in selling the business as a whole, how to price existing inventory, and even how to find a buyer who sees the opportunity she once saw.
Most importantly, we talk about how letting go isn’t a failure—it’s a choice. And for many product-based business owners, exiting a business can actually be the beginning of something even better. Alyse has a new product idea already taking shape, and by selling her current inventory and brand, she could fund her next big thing. This episode is full of mindset shifts and practical steps for any entrepreneur wondering, “Is this the end or just a new beginning?”
If you’re at a similar crossroads, tune in to hear what’s possible when you stop forcing what no longer fits—and start visioning what’s next.
Resources:
Learn more about Alyse’s product at TOCI Mom!
Follow TOCI Mom on Instagram by clicking here.
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Connect:
Website: theproductboss.com
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Mentioned in this Episode:
Instacart
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Gloci
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