Hey Product Bosses! Change is a constant in business—especially when you're growing. Maybe you're branching into new sales channels, facing different customer demands, or juggling too many product variables. It’s exciting… and overwhelming. In this episode of Ask Jacq, I coach product-based business owners on how to navigate those changes with clarity and control.
THE MARKET’S SHIFTING, YOUR AUDIENCE IS EVOLVING—NOW WHAT?
First, I talk with a business owner questioning if she should modify her product offering for in-person markets versus online. Together, we explore when and how it makes sense to adjust based on customer expectations, while still staying true to her brand’s core.
Next, I coach a seasoned retailer who’s managing two completely different markets: local walk-ins and communities that require in-person travel. Her challenge? Marketing to both in ways that make sense. We unpack how to customize outreach for each group—one high-touch and relational, the other more general and content-based—so her messaging and sales stay strong.
Finally, I help a pajama brand founder simplify her growing product complexity. With multiple styles, sizes, and regional preferences—plus different buying habits at events versus wholesale—it’s easy to feel like you’re spinning in circles. I help her zero in on what matters most and how to test and adapt without losing focus.
You don’t need to overhaul your business every time a variable changes. But you do need a game plan. This episode is your guide to staying adaptable without becoming scattered, and how to use the data and customer feedback you already have to keep making confident, forward-moving decisions.
So if you’re navigating new venues, audiences, or product styles—and feeling a little unsure—this episode is for you.
Resources:
If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
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Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
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Gloci
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