Hey Product Bosses! If you’ve ever felt like your sales are a total mystery—booming one week and gone the next—you’re not alone. It’s something I hear all the time, and in this episode, I’m unpacking why this happens and what you can do about it. Sales aren’t magical. They’re not based on luck, algorithms, or wishful thinking. They’re based on planned, consistent systems. So if you’re tired of riding the sales roller coaster, this episode will help you create a smoother path forward.
TIRED OF UNPREDICTABLE REVENUE? LET’S BUILD A SALES SYSTEM THAT ACTUALLY WORKS!
I walk you through why so many of us struggle with consistency—whether it's relying on seasonal trends, reacting to slow sales with last-minute discounts, or waiting for viral posts to bring in buyers. The truth is, most product-based business owners are just missing one thing: a repeatable plan. That’s where the sales funnel comes in. I break down a simple version of the funnel—awareness, engagement, and conversion—and show you exactly how it applies to your product business.
Then, I take it one step further. I guide you through a self-audit of your past sales so you can identify patterns, understand what’s really working, and start building a system that creates predictable revenue. You’ll learn how to move customers from discovering your product to buying it with intention—and how to repeat what works, so your next sale never feels like a surprise. If you're ready to run your business instead of waiting for sales to happen, this episode is your roadmap.
Key Takeaways from this episode:
Sales that feel random usually lack structure—not value or effort.
Consistency comes from a proactive, repeatable system—not viral posts or seasonal spikes.
A basic sales funnel—awareness, engagement, conversion—can transform your revenue strategy.
Most product businesses rely on hope or hustle. But real growth comes from strategy.
Self-auditing your last 3 months of sales reveals powerful patterns—repeat what works!
Plan your offers, promotions, and outreach in advance for sustainable, steady sales.
You don’t need ads or a huge following to succeed—you need a system that works.
Resources:
If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
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Gloci
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