Hey Product Bosses! Welcome to the launch of Ask Jacq—a brand new series on The Product Boss Podcast that brings you short, focused episodes based on real coaching moments. Over the years I’ve coached thousands of product-based business owners through our programs and if there’s one thing I know for sure, it’s that the right question can unlock the right direction.
STRUGGLING TO IDENTIFY YOUR BEST SELLERS? YOU'RE NOT ALONE.
In this first Ask Jacq episode, I tackle three common yet powerful questions that come up all the time in coaching calls. One student wants to get back to her roots—so I walk her through how to audit her sales and make her handmade products the star of her business again.
Next, we hear from a print-on-demand business owner juggling designs across mediums like tees, buttons, and stickers. The big question: is it better to focus on the top-selling designs or products? I help her see the value in simplifying her offer into three core categories that speak directly to her ideal customer—and building a brand that’s both scalable and niche.
And finally, we talk pricing psychology with a business owner selling project bags in three sizes. When one size clearly outperforms, should she call the whole line a bestseller—or spotlight the standout? I share strategies on price anchoring, visual merchandising, and how to bundle slower movers to increase sales without complicating the customer experience.
What these coaching clips show is that clarity comes from data, focus, and confidence. You don’t have to offer everything to everyone. You just have to consistently put your best products forward and teach your customers what to love. Whether it’s reducing decision fatigue or spotlighting your top sellers, the answer is usually simpler than you think.
Tune into this bite-sized episode and walk away with clarity, direction, and confidence. And if you’re loving this new Ask Jacq series, make sure you subscribe so you don’t miss the next one!
In this episode, some key topics I touch on:
Identifying your best sellers
Simplifying your product offerings
Using pricing psychology (e.g., price anchoring)
Testing and adjusting your product mix
Visual merchandising strategies
Avoiding customer decision fatigue
Resources:
If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
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Connect:
Website: theproductboss.com
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Mentioned in this Episode:
Instacart
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Gloci
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