Hey Product Bosses! Let’s talk about something that so many of us have felt but maybe haven’t fully unpacked: the discomfort around selling. Whether it’s sending an email, showing up on social media, or promoting your newest launch, there’s this little voice in the back of your mind that whispers, “Am I being too much?” If that sounds familiar, you’re not alone—and this episode is for you.
WE’VE BEEN TAUGHT THAT SELLING IS PUSHY—BUT WHAT IF IT’S ACTUALLY A GIFT TO YOUR CUSTOMERS?
I hear this from my students all the time: “Selling feels icky. It feels salesy. I don’t want to bother people.” And I get it. Many of us have grown up watching examples of pushy sales tactics or hearing messages that we should stay humble and quiet. But here’s the truth I want you to really take in: when you believe in your product and know that it brings joy, beauty, or relief to someone’s life, not sharing it becomes the disservice.
In this episode, I walk you through a mindset shift that has helped hundreds of product-based business owners in our community move from fear to freedom when it comes to showing up and selling. We reframe selling from being about you to being about them. Think about your customer standing on one side of a bridge with a problem, a need, or a desire—and your product is the solution waiting on the other side. Selling is the bridge. You’re not dragging them across. You’re showing them the way.
If you’re ready to show up in your business with more conviction, more clarity, and a heart of generosity, this episode will be the pep talk you didn’t know you needed. And if you want to go even deeper? Join us inside Standout Society, where we help you craft a brand that resonates and a strategy that sells—without ever feeling like you’re being “too much.”
Let’s start building that bridge together.
Resources:
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Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
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Gloci
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