Welcome back Product Bosses! Today’s episode is going to stay with you. I’m sitting down with Francina Kahl, the founder of Be Still Tea, whose story is as steeped in emotion as her teas are in intention. Francina launched her business during the stillness of 2020, turning a personal mental health crisis into a healing journey not just for herself, but for her community. Her brand isn’t just about tea—it’s about transformation. Through every tea leaf, ceremony, and coaching session, Francina offers a pathway back to presence and connection.
ARE YOU BUILDING A BUSINESS AROUND YOUR PURPOSE—OR JUST YOUR PRODUCT?
But now she’s facing a big pivot. Francina is moving across the world with her husband and five children, and she’s looking to scale her business without scaling her exhaustion. Pop-ups and inventory management no longer fit the life she’s stepping into. During our session, we dig deep into what it means to let go of what no longer aligns—while still honoring the mission at the heart of her brand. We talk about transitioning to fulfillment partners, simplifying her product line, and using storytelling and email marketing to amplify her message beyond borders.
What struck me most about Francina’s journey is how clearly she understands that the tea is not the end goal—it’s the entry point. Her real product is stillness. Connection. Healing. And that’s something she can continue to offer, no matter where in the world she is. If you’ve ever wondered how to evolve your business while staying true to your soul’s work, this episode is for you. You’ll walk away feeling grounded, clear, and ready to make space for what’s next.
Resources:
Check out Francina’s tea selection and learn about her story here.
Follow Francina and Be Still Tea on Instagram by clicking here.
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Mentioned in this Episode:
Instacart
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Gloci
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