Welcome back Product Bosses! Today’s coaching call is one of those real, raw, and powerful conversations that we all need to hear. I sat down with Sherinata, founder of Karelia Creations, a brand dedicated to creating handcrafted Shungite jewelry and EMF protection products. She’s worked so hard to grow her Amazon presence and had a best-selling product that was making waves—until her former manufacturer decided to knock it off. Ouch. As you can imagine, this was a gut-punch moment for her and her business.
IS YOUR BUSINESS BUILT TO LAST—OR AT RISK WHEN OTHERS COPY YOUR BESTSELLERS?
We could’ve stayed in the frustration, but instead, we shifted into action. In our session, I coached her through how to get refocused: identifying her best sellers, defining her ideal customer with crystal clarity, and building a brand story that copycats simply can’t replicate. We looked at the bigger picture—how to diversify her revenue streams, clean up her website, and communicate her authority in the EMF space. Because when you’re the expert, the go-to, and your brand is tight, no knockoff can stand a chance.
If you’ve ever felt blindsided in your business—by a copycat, a market shift, or just something out of your control—this episode is for you. I want you to hear how Sherinata showed up, asked the hard questions, and got back to the work of building a resilient, recognizable brand. This isn’t just her story—it’s yours, too. Whether you're in the thick of a challenge or planning for long-term success, today’s episode is your reminder that you are the only one who can do it the way you do. And that is your biggest protection.
Resources:
Learn more about Karelia Creations https://kareliacreations.com/.
Follow Sherinata and Karelia Creations on Instagram by clicking here.
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Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
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Gloci
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