Welcome back, Product Bosses! If you’ve ever launched a product with so much excitement—only to be met with silence—this episode is for you. I coach Ashley Terrell, the founder of Saints & Ivy, a brand-new children’s pajama company built on the mission of inclusivity and cultural representation. Ashley came into this session feeling stuck, wondering why sales weren’t coming in despite having a beautiful product and a heartfelt purpose.
GREAT PRODUCT, NO SALES? IT’S NOT YOU—IT’S YOUR VISIBILITY STRATEGY.
As we unpack her business, we quickly realize it’s not the product that needs fixing—it’s visibility. Like many entrepreneurs in the early stages, Ashley assumed a giveaway and some initial Instagram posts would be enough to drive traffic. But without a clear brand message and consistent content strategy, her dream customers simply didn’t know she existed. Together, we develop a social media plan using the ABCs of content—Attract, Bond, Convert—to help her connect with the right audience and build momentum.
The transformation starts when Ashley identifies her ideal customer: a mom who wants soft, high-quality pajamas that reflect her family’s culture and values. We lean into Ashley’s powerful “why”—the desire for her daughter to see herself in the prints she wears—and begin crafting content that builds trust and emotional connection. By clarifying her brand voice and showing up authentically for her customer, Ashley’s brand becomes more than pajamas—it becomes a statement of identity and inclusion.
Whether you're just starting out or struggling to grow, this episode is a must-listen for every business owner who feels invisible in a noisy online world. You’ll walk away with tactical tips, inspiration, and the encouragement to show up boldly—because the right customers are out there, waiting to find you.
Resources:
Learn more about Ashley’s line of sleepwear here.
Follow Saints and Ivy on Instagram by clicking here.
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Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
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Gloci
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