Welcome back, Product Bosses! Let me ask you something—have your sales felt unpredictable lately? Do you find yourself doing “all the things” but not seeing the results you want? If so, you’re going to love this coaching call with Caley Morris, the founder of Caley-Beth, a sustainable, soap-free skincare brand based in Toronto. Caley joined me to figure out exactly how to simplify her product lineup and finally get the consistent sales her brand deserves.
Caley has developed a beautiful line of zero-waste, soap-free body care products, and she’s seen strong results in person at markets and trade shows. But here’s the thing: while those in-person interactions bring in revenue, they aren’t sustainable month-to-month. Caley wants to build a business with more predictable income—especially through her own website and wholesale—but right now, her sales are all over the place. Sound familiar? That’s where our coaching begins.
HOW TO FIX YOUR PRODUCT LINEUP AND GET CONSISTENT SALES
We kick things off by identifying her hero products—those top five bars that customers love, buy again, and rave about. We talk about why less really is more when it comes to your product lineup. Too many options? That just leads to buyer confusion. But a curated offer? That builds confidence and makes purchasing simple.
From there, we shift her messaging. We create messaging that sparks curiosity and instantly resonates, like “Better Than Soap.” That’s the kind of phrase that makes customers stop, lean in, and say, “Tell me more.” It’s not about over-educating—it’s about meeting people where they are with words that matter to them.
Whether you're refining your website, gearing up for wholesale, or just trying to stop spinning your wheels, this episode will help you reset your focus. You’ll walk away with fresh ideas for simplifying your offers, clarifying your message, and making sales that actually feel easy—and consistent. If you're ready to fix your product lineup and unlock steady revenue, this episode is your next step forward.
Resources:
Learn more about Caley-Beth’s products here.
Follow Caley-Beth on Instagram by clicking here.
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Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
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Gloci
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