Welcome back Product Bosses! Have you ever felt stuck because the traditional marketing tools just don’t work for your business? That’s the exact challenge Dr. Angie Krause is facing. As a holistic veterinarian and founder of Boulder Holistic Vet, she offers integrative solutions for pet wellness, including supplements and hemp-based products. But here’s the catch — paid advertising is off the table due to restrictions on CBD, and a recent algorithm change tanked her SEO traffic. In this episode, I help Dr. Angie uncover how to pivot her strategy and build a brand that thrives without ads.
CAN’T RUN ADS? HERE’S HOW TO BUILD A BRAND PEOPLE TRUST.
What started as a passion project — Dr. Angie’s podcast — might actually be her greatest marketing tool. I coach her on how to turn that casual content into a powerful funnel, giving her audience the education and solutions they’re already searching for. By tying episodes to common pet problems like allergies, chronic conditions, or cancer, Dr. Angie can deliver value, create trust, and naturally drive listeners to her shop. We also talk about organizing her content calendar around themes to strategically keep messaging focused across all platforms — podcast, email, blog, and social. Most importantly, this episode dives into why brand identity matters more than any one platform. And in this episode, I give Dr. Angie tips on how to clarify her messaging and simplify her product offerings to build toward a stronger brand and audience following, regardless of access to ads.
If you’re navigating restrictions, shrinking reach, or simply looking for smarter marketing, this coaching call is full of gold. It’s a reminder that you don’t need ads to grow — you just need to lean into connection, consistency, and content that solves real problems for your customer.
Resources:
Learn more about Boulder Holistic Vet here.
Follow Dr. Angie on Instagram by clicking here.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
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Gloci
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