Welcome back product bosses! One of the most common—and costly—mistakes I see product-based business owners make is assuming they know their customer. You might have a rough idea of who you're serving, maybe even built a surface-level avatar, but chances are… you're still missing the mark. And it’s likely affecting everything from your marketing to your sales. In this episode, I’m sharing why most product businesses are getting their customer wrong—and how to flip the script and build a thriving, customer-centered brand.
YOU THINK YOU KNOW YOUR CUSTOMER? THINK AGAIN.
When you focus too much on your product—and not enough on the why behind your customer’s purchase—you create disconnect. Maybe you’re describing your products as handmade, small batch, natural, or luxurious… but does your customer actually care about those features? Or are they looking for something deeper? In this episode, I guide you through the concept of building a “Customer-Centered Blueprint,” which starts with insight over assumption. That means doing the real work to understand why your customers buy, how they feel, and what problem or desire your product actually solves.
Whether you’re a maker, manufacturer, or importer, your business will transform when you stop talking at your customer and start speaking to their heart. When your marketing becomes a mirror that shows your customer they’re seen and understood, that’s when the magic happens. Let’s shift your focus, refine your messaging, and build a business that grows because your customers can’t stop talking about it.
Resources:
Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already!
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
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Gloci
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