Business Testing

"I Thought I Wanted Amazon… But Here's What I Really Need for my physical product business” | Coaching Session

What if the growth you’re chasing isn’t about adding more—but choosing better? In this heartfelt coaching episode, I work with my Inner Circle Mastermind client Asli Wade, an Etsy veteran and founder of Boutique Butterlu, known for her custom picture frames and meaningful gifts. She came in wondering if Amazon was her next move—but what we uncovered was something deeper. If you’ve ever felt pulled in multiple directions or unsure of your next step, this conversation will help you find clarity and reconnect with what lights you up.

"Help! I Can’t Run Ads — How Do I Grow My Product-Based Business?" | Coaching Session | Coaching Session

Can’t run ads for your product-based business? You’re not alone. In this coaching call, I sit down with Dr. Angie Krause, a holistic veterinarian and founder of Boulder Holistic Vet, who’s navigating business growth without access to traditional paid advertising. Together, we dive into how to leverage organic content, build trust, and grow sales — all while staying true to your brand. If ad restrictions or algorithm shifts have hit your biz hard, this episode is packed with strategies you don’t want to miss.

"Should I Simplify My Products and Go All-In on Wholesale?" | Coaching Session

Are you feeling pulled in too many directions because your product line keeps growing? In this episode, I help Michelle answer a big question: Should she simplify her business, Sunshine & Saltwater, to focus her energy on what’s working -- wholesale? Tune in as I help guide Michelle in making smart decisions that will lead her business to real, manageable growth.

The Big Secret: Test and Try

The Big Secret: Test and Try

Experimentation and failing are an integral part of building and scaling a brand, and we would know because we’ve sampled just about every strategy you can think of.

Test and try. Then, try again.

In this episode, we dive into the various ways you can test and try things in your business and share lessons learned from our past experiences. 

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