The Visibility Strategy That Turns Scrolls Into Sales | Live Coaching Session

subscribe on itunes / apple podcasts
subscribe on sPOTIFY

Welcome back, Product Bosses! One of the most common reasons I see product-based business owners feeling stuck isn’t because they’re doing everything wrong—it’s because they’re doing too much without clarity. In this coaching call episode, I’m joined by Jill Barnum of The Clover Exchange, who came to me feeling overwhelmed, uncertain about her next steps, and questioning how to grow her business without burning out. And if that sounds familiar, you’re going to see yourself all over this conversation.

HOW TO SIMPLIFY YOUR PRODUCT-BASED BUSINESS AND MAKE CONFIDENT CEO-LEVEL DECISIONS

During our session, we dig into what Jill really wants from her business—and what she doesn’t want anymore. Like so many entrepreneurs, she had been following advice, trying different strategies, and saying yes to opportunities without stopping to ask if they actually aligned with her goals, capacity, and season of life. Together, we slowed everything down. We identified where her energy was leaking, what was actually moving the needle, and how clarity—not hustle—is the key to sustainable growth.

One of the biggest breakthroughs in this episode is around permission. Permission to simplify. Permission to choose one clear focus instead of chasing everything. Permission to build a business that supports your life, not one that constantly demands more from you. I coach Jill through how to make decisions from a place of alignment instead of fear, and how to trust herself as the CEO of her business—even when the path forward feels uncertain.

If you’ve been feeling scattered, second-guessing your strategy, or wondering why your hard work isn’t translating into the results you want, this episode will give you the clarity and confidence you’ve been looking for. You don’t need a total overhaul—you need focus, intention, and a plan that works for you. Tune in to this coaching call and let it remind you that growth doesn’t come from doing more… it comes from doing what matters most.

In This Episode, You’ll Learn:

01:05 How to clarify what you actually sell (beyond the physical product).

02:15 How to define your ideal customer so your messaging lands faster.
03:40 Simple ways to get more traffic without relying on paid ads.

05:15 How to measure real progress and stop discounting your growth.

06:35 The “success leaves clues” method: finding what’s working and doing more of it.

08:10 SEO basics that drive steady sales.

10:00 How to create content that the algorithm wants to push.
11:40 The visibility strategy that’s working right now.

13:40 How to build a brand identity people instantly recognize and want to share.

15:30 How to simplify your product line so you stop wasting time on low-performers.
17:30 The mindset shift: selling a feeling, an identity, and a point of view.

19:00 How to make your brand recognizable with a signature element.

20:30 A low-lift SEO blog strategy that can bring buyers to your shop over time.

22:10 How to do seasonal products without drifting off-brand.

23:30 How to reduce imposter syndrome by separating you from the brand.

25:10 How to leave this episode with a clear “do this next” plan.
26:15 The challenge: identify what’s gaining traction and double down this week.

Resources:

Connect with The Product Boss:

Connect with The Clover Exchange:

Minna and Jacqueline