What to Sell in January (Using Only What You Already Have)

subscribe on itunes / apple podcasts
subscribe on sPOTIFY

Welcome back, Product Bosses! January often brings a mix of emotions—excitement for a fresh start, maybe a little post-holiday fatigue, and for many product-based business owners… confusion about what to sell. Should you keep promoting your holiday best sellers? Launch something new? Or wait until the dust settles? I’m here to tell you: there’s no need to pause—because your customers are still shopping, and there’s a smart way to guide them to your products this month.

WHAT TO SELL IN JANUARY AND HOW TO KEEP YOUR BUSINESS MOVING FORWARD

In this episode, I’m breaking down the categories and product types that perform best in January. It’s all about aligning your offers with your customer’s mindset right now. People are resetting, organizing, decluttering, and investing in themselves—so this is the perfect time to promote items that support self-care, wellness, productivity, or simple replenishment. Whether it’s candles, planners, bath products, cozy basics, or even items that help people get back into routines, you likely already have the perfect product to offer—you just need to spotlight it.

I also talk about how to think like a marketer this month. That means using your content to educate, entertain, and inspire action—not just push products. I share content prompts and ideas you can start using today to keep your audience engaged and buying, even if you’re not launching something new. January doesn’t have to be a slow month. With the right strategy and a CEO mindset, you can build consistent sales and stay visible all winter long.

In This Episode, You’ll Learn:

00:00 The biggest mistake product owners make when sales dip.

04:15 How being known for one thing leads to faster growth.

06:30 Proof that simple products can sell year-round with the right strategy.

09:00 How to continue to sell your products throughout the year.

13:15 How to identify what product to focus on using sales data.

20:30 Ways to reposition products for the New Year (without reinventing them).

24:45 Tips to create January-ready offers using bundles and kits.

27:30 4-week promotion plan to drive January sales.

Resources:

Connect:

Minna and Jacqueline