What to Double Down on After Black Friday (if you want to scale in 2026)

subscribe on itunes / apple podcasts
subscribe on sPOTIFY

Welcome back, Product Bosses! If you had a record-breaking Black Friday and Cyber Monday, first—congratulations. That’s a huge deal! But now that the dust has settled, what’s next? Too many product-based business owners let the momentum of Q4 fizzle out, only to scramble all over again next holiday season. But guess what? You can take what worked in Q4 and turn it into your new normal. In this episode, I’m walking you through the exact strategy I use (and teach) to scale your post-holiday sales into long-term, sustainable growth—all without starting from scratch.

YOUR 3-STEP GAME PLAN TO SCALE INTO 2026 (IN JUST 10–30 MINUTES A DAY)

One of the biggest mistakes I see in January is panic-mode product launches. Business owners think they need new to keep sales up. But here’s the truth: you probably already have what you need. Instead of creating more SKUs, I want you to double down on what actually worked. That means analyzing your carts, clicks, bundles, and best sellers to figure out which products to scale and which to retire. I share the story of one of our students who grew to seven figures by selling just one winning style. When you commit to your core, everything—from pricing to marketing—gets easier.

In this episode, you’ll also learn how to use other people’s audiences to get fresh eyes on your brand, especially during the slower months. Think collaborations, wholesale accounts, and even re-marketing to past buyers who already love what you offer. And don’t worry—we’re not talking about hustle culture. We’re talking about focus.

If the idea of maintaining Q4-level energy all year long sounds exhausting, don’t worry—I’ve got a better way. I walk you through a 3-step system to build a sales rhythm that includes what you’re selling, where you’re selling it, and when to show up. And it’s designed to be doable—even if you only have a few minutes a day. With the right rhythm, your sales will stay consistent, and your energy will stay protected. And that’s the magic of building a business that works for you. Ready to turn seasonal spikes into steady growth? Tune into the episode and grab my free 14-Day Focused Sales Action Plan to start seeing results—without overwhelm.In This Episode, You’ll Learn:

00:00 Why Q4 momentum dies, and how to keep sales moving after the holidays.
02:00 The “other people’s audiences” play that jump-started my first big season.
04:00 The post-holiday fear: will orders crash? (and what to do about it.)
07:10 Stop chasing algorithms: why “new SKUs daily” kills profit and focus.
09:00 What data to track so you can stop guessing what's working and what to change.

10:15 The student who scaled one winning style to 7 figures.
12:15 Repeat what works, refine what’s ready, retire what’s not aligned.
13:30 How to identify what needs to be fixed and what to double down on.
15:00 What to do if markets slow down.
18:00 How to build your 90-day sales rhythm (what you sell, where, and when.)
20:25 Pricing for profit gets easier when you commit to a core product.
21:20 Power prompt: “My best seller this season was ___. I’ll double down by ___.”

22:30 Your 3 next steps to grow into 2026 without burning out.
24:00 Free 14-Day Focused Sales Action Plan (10–30 min/day to move the needle.)

Resources:

Connect:

Minna and Jacqueline