Hey Product Bosses! If you’ve ever looked at your sales numbers and thought, “How am I supposed to make money during my slow season?”—this episode is for you. In this Ask Jacq Q&A coaching session, I’m diving into two real questions from our students, both of which reveal common roadblocks for product-based businesses when trying to calculate a revenue gap. These are the kinds of conversations we have inside our programs every day, and I’m bringing them to you here to spark some clarity and action in your own business.
HOW DO YOU PLAN FOR SALES WHEN YOUR INCOME ISN’T CONSISTENT?
In the first coaching moment, I help one product-based business owner map out a strategy to cover her revenue gap between busy in-person markets and slower online months. We dig into how to make the most of those “J-months”—January, June, and July—when product sales are often slower, and how to 1X your revenue during down months and 3X it during peak seasons. From raising your average order value to working on your business when you're not actively selling, this segment is all about using your off-season wisely so you can crush it when the busy season comes back around.
Then, we shift to a luxury camping brand owner asking if her revenue goals should be higher, simply because her AOV is in the $2,000 range. I help her set realistic, motivating sales targets without overwhelming herself—and teach her how to measure her success by units sold rather than just dollar amounts. Whether you’re selling premium goods or handmade items, your strategy should reflect your product type, your bandwidth, and your goals.
If you’ve ever felt stuck in your seasonal slump or unsure how to grow with the products you have, you’re not alone. This episode is packed with practical advice, mindset shifts, and smart strategies to help you better understand your numbers, work your slow seasons like a CEO, and stretch into your next level of revenue. Let’s make your business work year-round—with less guesswork and more growth.
Resources:
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Mentioned in this Episode:
Instacart
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Gloci
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