Welcome back Product Bosses! Today’s episode is a powerful coaching session with Jen, the founder of Corkscrew Imports, and let me tell you—this one is for all my solopreneurs out there feeling like they’re carrying the entire weight of their business on their own. Jen runs a boutique wine importing company based in Ontario, Canada, connecting consumers and restaurants with hard-to-find wines from family-owned wineries across Europe and South America. And while her passion and purpose are undeniable, she’s hit that all-too-familiar wall: burnout from doing it all.
ARE YOU THE BOTTLENECK IN YOUR BUSINESS? YOU MIGHT BE—AND THAT’S OK.
In our session, Jen opens up about the struggle to move inventory faster and the constant juggle between fulfilling orders and driving sales. She knows who her highest-value customers are—restaurants and licensed buyers—but without a clear system or support team, every task is on her plate. We talk through how to prioritize her efforts, create sales goals based on actual numbers, and structure her time to stay in her zone of genius: relationship-building. It’s not just about hiring—it's about reimagining her role as the visionary and removing herself as the operational bottleneck.
If you’re listening and nodding your head, this one’s for you. It’s a masterclass in diagnosing what’s holding you back and building a plan to scale with clarity. I also share mindset shifts around scarcity, sales language, and how to use customer segmentation to move inventory smarter and faster.
So pour a glass (or cup!) of your favorite drink and join me and Jen as we uncork this strategy session—and build a business that lets you breathe.
Resources:
Check out Jen’s wine collections and learn more about her story here.
Follow Corkscrew Imports on Instagram by clicking here.
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Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
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Gloci
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