Welcome back, Product Bosses! If you’ve been relying on Google or social media to drive product discovery, this episode is going to change your perspective. AI is transforming the way customers find and buy products, and the brands that are winning right now are playing a completely different game. I sit down with Gloria Chou to show you how to position your brand so AI recommends it, instead of leaving discovery to chance.
HOW TO GET YOUR PRODUCT BRAND FOUND BY AI WITH GLORIA CHOU
Traditional search and social media are no longer enough to scale your business. Gloria and I break down why trust signals—like media features, podcast appearances, and gift guide mentions—are what AI looks for when recommending products. This means PR isn’t just marketing; it’s the tool that feeds AI with credible signals that increase visibility and sales, even while you sleep.
We dive into the tools and strategies that make this accessible for product-based businesses of any size. Platforms like Perplexity help you identify trending topics, relevant journalists, and media outlets that align with your products. Once you have this insight, you can craft targeted pitches or media campaigns that get picked up quickly—without needing a huge PR budget or agency. AI then amplifies these signals, helping your product surface to buyers at the exact moment they’re ready to purchase.
I also share real-world examples from our Product Boss community. Brands that previously relied on Amazon or Instagram for sales are now getting discovered on AI platforms, landing features in major media, and converting interest into revenue directly through their own websites. One student even sold six figures in 24 hours after a feature surfaced in AI search results—all because her visibility and credibility were amplified the right way.
This episode isn’t just about AI or PR—it’s about taking control of your product discovery in a world that’s changing fast. By leveraging AI strategically and using PR to build trust signals, you can make your brand visible to the right buyers, reduce reliance on platforms you don’t own, and create a system that works for you around the clock.
Product Boss, remember: being seen isn’t enough anymore—you need to be chosen. AI and PR together let you be discovered, trusted, and purchased, even while you focus on building the products and brand you love.
In This Episode, You’ll Learn:
00:00 Why AI is changing the way customers discover products.
03:45 How is AI influencing purchasing decisions today?
05:15 How PR creates the trust signals AI looks for.
08:30 How can small brands compete with larger companies?
10:00 The PR strategy that helps brands get discovered.
12:00 How can Perplexity help you find media-worthy angles?
15:30 5 ways product business owners can use AI for PR.
17:45 How competitor research can strengthen your marketing strategy.
19:15 How media coverage successfully improves AI discoverability.
24:15 How PR helps reduce reliance on platforms you don't own.
25:30 The first AI prompt Gloria recommends trying today.
28:30 How to start building AI visibility for your brand right now.
Resources + Links
Listen to Gloria's previous appearance on The Product Boss Podcast: Episode 723 HERE!
Ready to stop guessing and follow a proven system? Book your strategy call HERE!
Get business tips sent right to your inbox - join the newsletter!
Follow
Jacqueline on IG: @theproductboss
