Hey Product Bosses! If you’ve ever caught yourself wondering if you’re actually making money in your business—or why it feels like you’re selling a lot but never have cash left over—this episode is for you. I’ve worked with so many product-based business owners who are amazing at what they do, but haven’t been taught how to price their products to truly support their business goals. The result? Burnout, financial stress, and stalled growth.
STOP GUESSING. START SCALING WITH THE RIGHT PRICING FORMULA.
The truth is, pricing isn’t just about covering your costs or matching what your competitors are charging. It’s about understanding your margins, your growth goals, and the true cost of doing business—including platform fees, labor, packaging, and marketing. In this episode, I walk you through the foundational pricing formula that I teach across all of my programs: cost of goods + labor, multiplied by two (for wholesale), and then multiplied by two again (for retail). It’s simple, flexible, and scalable—and it works whether you’re a maker, manufacturer, or importer.
You’ll also hear real examples and common pricing traps, like buying supplies at retail instead of wholesale, not charging for your time, or forgetting to factor in platform fees. If you’re aiming to grow your business, whether that’s through Amazon, Etsy, your own e-commerce store, or wholesale, your pricing has to be set up to support that journey. And guess what? When you finally raise your prices to reflect the true value of your product, you often sell more—not less.
Let’s take the guesswork out of pricing, so you can start scaling with confidence and profit. Whether you’re brand new to business or already hitting six figures, the right pricing strategy is your next step to building a business that lasts.
Key Takeaways:
This episode is your roadmap to:
Understanding the real reason your pricing isn’t working—and how to fix it.
Using a proven pricing formula that allows you to grow across multiple platforms.
Building margins that support ads, discounts, and sustainable profit.
Episode Breakdown (with Timestamps)
[00:08] Why Most Pricing Isn’t Built to Scale – Here’s what we covered and why it matters.
[03:40] Understanding the Cost of Doing Business – Practical advice you can use today.
[10:35] The 2x2 Pricing Formula for Profit – A bonus tip that will change how you think about sales channels forever.
Resources:
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Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
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Gloci
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