Growth

A Reintroduction of Jacqueline Snyder & Minna Khounlo-Sithep of The Product Boss

We believe it’s good to reintroduce yourself regularly, and often – especially when you’ve grown or evolved since your last introduction. So here we go again: we’re Jacqueline and Minna, nice to meet you!

We kicked off the Product Boss podcast back in January of 2018. We all know a lot has changed since last week, let alone in the last four years. The same certainly applies to us as we’ve written a few new chapters in our own stories. So, we’re dedicating this episode to letting you know who we are, now, and what our journey has been as to how we ended up here.

“Every product boss should think about how their business is going to change and evolve.” - Jacqueline Snyder

We all remember the first day of school; reintroducing yourself can feel weird. But, as you may remember, the more you do it, the easier it becomes! Reintroducing yourself is a great habit to build as it reinforces the story of your brand and product so that everyone knows who you are and what your business is all about.

In a world where connections mean everything, don’t forget that offering a deeper understanding of yourself invites the same from others.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

  • Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

  • Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!

  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries—because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

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Your Path to a Million Dollar Product-Based Business and Beyond

So, you’ve started your business and things are going well. What are the income milestones you should look out for, now? And how can you leverage your success into further growth? In this follow-up to episode #298, “Stages of a Product Business on the Way to $100k,” we tell you exactly how.

How Can You Grow A Multimillion Dollar Business While Living Your Dream Life?

What about salary – when should you expect that to kick in? Have you considered how things like scaling and delegation might evolve on your journey? There are distinct stages in the lifespan of any business and it’s super helpful to know what they are. For example, once you hit the million-dollar stage, you can’t be expected to do it all anymore. And, once you enter the acceleration stage, you shouldn’t be deciding everything yourself any more, either.

This is about stepping into your strengths so that your business can become the best version of itself that it can be. It might seem unimaginable right now, but the goal is to find other people you can rely on so that your business can function without you. This is your path to a million dollar product-based business and beyond.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

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One Big Thing That Super Successful People Do

With the holiday season in full swing, we thought we'd explore the one big thing that all successful people seem to do: consciously choose who they surround themselves with.

You probably hear this advice a lot, but what does it actually mean? 

Product Boss Success Hack: Surround Yourself With People Who Have Achieved Your Goals

This goes for almost anything in life, but if you have a goal, it helps to be surrounded by people who share it with you, even those who have conquered it already! Think about how much help it can be to surround yourself with fellow moms when you first have a kid, or how many people find success losing weight after joining a diet group. 

The same principles apply to business!

Spending your time with people at and above the level you want to achieve has so many benefits. They understand your problems in a way that other people who haven’t been where you are, don’t. Consciously or not, they’ll show you the path to where you want to be if you’re looking in the right places and asking the right questions.

If that sounds too simple on paper and you’re wondering how on Earth you can actually go about making it a reality, that’s where Masterminds come in. They’re a place full of like-minded individuals looking to grow together through connecting with one another and contributing to the group’s common betterment. Find the people you thrive best with, and make your goals a reality, too.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

  • Product Biz Owners at $200k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.

  • Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!

  • 101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

How to Build a Brand with Ashley Viola of Meridian

Today, we highlight the amazing work of Masterminder, Ashley Viola, who founded Meridian in 2016 and has since grown it into an amazing, highly sought-after producer and purveyor of beautiful, handmade home decor pieces.

“I always had that plan and a vision for the brand.” - Ashley Viola, Meridian

Ashley started her career working with the world famous Muppets. Specifically, she was a producer and director on Sesame Street, tasked with finding ways to produce content and grow the brand on new and emerging platforms. That’s arguably the start of her entrepreneurial journey, as she had to go out and discover new possibilities and turn them into reality before anyone else had laid a path yet.

The skills she developed on Sesame Street transferred right over into launching and running a product line – especially one like Meridian which is sold direct to consumer, and without a reliance on paid ads.

Ashley talks about how she believes the pandemic contributed to the rapid growth she's seen over the last couple of years - her business was fortunate enough to remain operational as the rest of the world closed down and, with everyone stuck indoors, people started making an effort to decorate their homes as nicely as possible. 

We also get into the deeper introspective side of business building. What is your identity? Are you a business, just a shop, or a full-blown brand? In Ashley’s case, it seems pretty clear that she’s now operating as the latter! Then we explore what the future holds for Meridian and how Ashley is continuing to turn her plans into reality.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

  • Meridian on Instagram

  • Meridian Website

  • Product Biz Owners at $200k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.

  • Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!

  • 101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

  • Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/deals

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The Desired Brand Effect with Tracy Matthews of Flourish & Thrive

Our friend and colleague, Tracy Matthews has written her very first book! She’s the custom jewelry designer behind the Thrive by Design podcast and Flourish & Thrive Academy, where she mentors product makers and designers to help them multiply their businesses. And, now, she’s sharing even more of that wisdom through her book, The Desired Brand Effect: Stand Out in a Saturated Market with a Timeless Jewelry Brand. 

Tracy has built multiple successful businesses using a methodology she invented to solve problems she was encountering in her own life. That turned into what she teaches now, and our conversation covered everything about it from the importance of creatives and makers in business (and just in general!), to how we should build businesses around our lives instead of forcing our lives to fit around a business.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

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