Lessons Learned from Retailers, Manufacturers & Brick-and-Mortar Business Owners

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In another of our Lessons Learned episodes, we bring you two more inspirational stories from our Multi-Stream Machine students (who are now Masterminders). We’ve already showcased everyone from Etsy sellers to one-of-a-kind, handmade artists, so today, we’re hearing from retailers, manufacturers, and brick-and-mortar business owners. 

Tune In To Hear These Multi-Stream Machine Success Stories

We talk to Jenny Tse, who regular listeners of the podcast will remember from a recent episode where she discussed her growing Sipping Streams Tea Company. Jenny’s amazing tea company owns and operates the world’s first geothermally heated tea farm, and is based in Alaska. 

Also joining us are Joy Williams and Jane Molina from Ninni Co, sisters and sellers of elevated baby products that meet the natural expectations of babies. They’re best known for their truly breastlike pacifier, designed to mimic the real thing. 

We’re so excited for you to meet them, hear their stories, and learn from their insights and experiences. 

TODAY IS THE LAST DAY TO JOIN MULTI-STREAM MACHINE! That's right, the doors close at 7 pm EST for the Spring Class of 2022, and doors will not reopen again until some time later in the year. If you've been on the fence about joining MSM or just have questions about if MSM is right for you, send an email to hello@theproductboss.com or text “MSM” to +1 (917) 636 - 7609 and we will be more than happy to answer your questions! If you are looking to grow your business by increasing your sales and visibility and improving your systems, then take the leap to join MSM today! You can sign up right here! See you inside!

Resources:

  • Sipping Streams website and IG

  • Ninni Co website and IG

  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

  • Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.


Connect:

Lessons Learned from One-of-a-Kind, Custom & Fresh Food Maker Business Owners

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We’re continuing our Lessons Learned series so that you can hear the incredible stories of our Multi-Stream Machine students who’ve seen amazing results ever since signing up. 

When we showcase makers, a lot of you ask, “Well, what about artists? It must be completely different for me, right?” And no! That’s not the case. To show you how the same principles still apply, this roundtable discussion features three artistically focused product bosses.

Learn How The Product Boss Can Help Your Creative Business

Introducing Suzanne Godbold, Creative Director of Three Best Bakery. Suzanne is a podcast veteran at this point, having appeared on the show several times in the past. She launched Three Best Bakery in 2016 and her amazing boutique shop is now thriving, best known for their super popular smash cookies.

Pet Paintings by Nicole is Nicole’s outlet for their custom artwork. Pet Paintings by Nicole will create a custom portrait of your pet, painted onto a range of products from canvases to jackets to vans. They launched their business in 2015, and are continuing to scale with multiple artists employed under their brand.

Cara Maybee started Desert Rose Equine in 2014, pioneering designed stirrups for use in horse riding. Her products go above and beyond the tack readily available on the market. She’s carved out a name for herself with a highly desirable product within a niche field. 

Between the three of them, our showcased business owners are three very different types of artists who prove that the lessons you learn in Multi-Stream Machine are universal. If you’re a creative who doesn’t see yourself being able to apply business advice to your work, then this episode is for you. 

The stories you’re going to hear are inspirational, and prove the worth of investing in yourself, so that you can determine your own path to profit, and be prepared with the proper steps to take when your business blows up!

In case you haven't heard, the doors to Multi-Stream Machine are now open for a limited time!! If you are ready to invest in yourself and your business, then join the Spring class of 2022 here!

Resources:

  • Three Best Bakery website and IG

  • Pet Paintings by Nicole website and IG

  • Desert Rose Equine website and IG

  • Doors to Multi-Stream Machine are now open ! It’s the only time it’ll be open for the Spring class of 2022, so sign up now, and make sure you don’t miss out!

  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

  • Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.


Connect:

Lessons Learned From Etsy, Makers & Handmade Business Owners

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Today, we’re interviewing some incredible product bosses who are handmade business makers and owners. Half the members in our community are makers, so we know that showcasing their success is something that can really inspire you to level up your business and your profits. 

We’re joined by Sarah Waggoner, Emily Gallardo, and Mindy Keegan – three of our Multi-Stream Machine students who’ve seen amazing results since signing up. 

Multi-Stream Machine Helped Unlock the Path to Success for These Small Business Owners 

Sarah is the product boss behind unique bottle and jar sellers, Heartland Lettering, Emily Gallardo is the owner and founder of EJ Clay Co who sell handmade clay earrings, and Mindy Keegan is the mama behind Made for Mama Shop who sell unique mugs designed to become a meaningful part of your life for years to come. 

More than just inspiring, their stories are packed with lessons to be learned for anyone, whether you’re just starting out or looking to take the next step forward. 

The one common factor between all three of them is that Multi-Stream Machine is what allowed them to create their very own path to profit. Even better, through implementing the modules learned in MSM, each of them saw such amazing results that they were able to pay off the course within a month of joining.

The biggest lesson we want you to take from today’s episode is that each and every one of you has your own path to profit. You just have to figure out what it is! 

Tune into this episode to hear all about how Sarah, Emily, and Mindy went from feeling lost and completely disorganized in their business to increasing their sales and being able to scale after implementing the modules they learned in Multi-Stream Machine. 

In case you haven't heard, the doors to Multi-Stream Machine are now open for a limited time!! If you are ready to invest in yourself and your business, then join the Spring class of 2022 here!

Resources:

  • Heartland Lettering website and IG

  • EJ Clay Co website and IG

  • Made for Mama Shop website and IG

  • Doors to Multi-Stream Machine are now open ! It’s the only time it’ll be open for the Spring class of 2022, so sign up now, and make sure you don’t miss out!

  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

  • Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:


How to Protect Your Biz When All Your Sales Come from One Place

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You have an incredible business, but if you’re relying on one platform or one main stream of revenue, you may find yourself in trouble in the future because we never know what the future will bring! What would you do if your main stream of revenue no longer existed? Or if the platform you rely on went down? Let's discuss how you can protect your business when you don't have control of the platforms you're selling on.

The Best Way to Protect Your Online Business Is to Get. Onto. More. Platforms!

If you’re relying on one platform, it doesn’t matter how established it is, you might find that something happens and suddenly you’re left without your key, or only, revenue stream. For instance, one of our Multi-Stream Machine and Mastermind students had three successful Etsy shops, but she accidentally used a word that was trademarked and Etsy shut down her shops and she had to start from scratch again.

A second example comes from another one of our Multi-Stream Machine students who has her business on Etsy. A customer complained about her bestseller – the one product she built her entire business around – and that product was taken down.

Now, we aren’t saying you should steer clear of Etsy or even move away from the one platform you’re on because this could happen on any platform you don’t own! Amazon could change their terms of service to something that doesn’t work for you at any time. Shopify could crash. Even if you have your own website, it could be hacked. Remember how helpless some people felt when Facebook, Instagram, and WhatsApp all went down at the same time in 2021? 

What’s the best solution to protect yourself and your business? Get. Onto. More. Platforms!

You need to diversify your revenue streams because no one platform is safe. None of us would have predicted a global pandemic would come along and shut down in-person trade shows or close brick-and-mortar stores, right? Here’s how to find more sales platforms, more revenue streams, and the things you have to consider when you use them. 

If this episode resonates with you, we want to help you grow your business, get on more platforms, save time, and make more money! The doors to Multi-Stream Machine are now open for a limited time so be sure to sign up today. We can't wait to see you inside! 

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

  • Doors to Multi-Stream Machine are now open ! It’s the only time it’ll be open for the Spring class of 2022, so sign up now, and make sure you don’t miss out!

  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

  • Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.


Connect:

[BSSC DAY 1] Discover Your Untapped Opportunities

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In this episode, we are bringing you the replay of Day 1 of our LIVE Best Seller Secrets Challenge. Today was all about Discovering Your Untapped Opportunities and writing down your 3 best sellers!

Every day at 12 pm EST this week, we are going to teach you (for free) what to do to grow your business with ease and profit and HOW to lean into best sellers to put more money into your pocket as a profitable business.

Over the course of the next four days, you will:

Day 2: Create your best offers to take advantage of your best sellers.

Day 3: Your Year-Round Plan: How to Make More Sales and Grow a Profitable Product-Based Business

Day 4: Learn how to grow your business with EASE by tapping into timing of your best sellers strategy.

Day 5: Discover how to AMPLIFY your best sellers and get the word out!

Sounds amazing, right? There's still time to join us! When you sign up, you'll get access to the Facebook group where the live trainings are taking place, the workbook and a VIP exclusive audio experience with special bonus episodes and each day's training so that you can listen on the go!

Sign up for our FREE Best Seller Secrets Challenge LIVE right here.

Can't make the live on Day 3 but still want to learn the 3 Secrets of Highly Profitable Businesses to Consistently Generate and Grow Your Revenue Year-Round? Then click here to check out the other available dates and times. Plus those who show up live will receive a special bonus!

Resources:

  • Doors to Multi-Stream Machine are opening on February 17th! It’s the only time it’ll be open for the Spring class of 2022, so sign up now, and make sure you don’t miss out!

  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

  • Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

How to Get Customers to Find You

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This is the thorn in the side of so many small business owners: how do you get customers to find you? A big business can grow quickly and easily because they have a budget to back up whatever they’re doing. But what about small businesses? There are several strategies you can use to boost your visibility at any level, so let’s discuss them.

Remember That Growth Is More Than Just Sales & Marketing Is More Than Just Advertising

Trying to promote and market your business can be daunting – after all, many of you probably didn’t become a product boss because you wanted to spend all your time in lead acquisition. A lot of people think “sales,” but they forget to think “marketing.” And when you’re starting out, you need to make sure that people know about your business, otherwise you’re not going to be as successful as you deserve to be. People can’t buy something unless they know about it!

We’re big fans of bootstrapping, which can take many forms. In pre-COVID times, it often meant going out on the road to conferences and trade shows, making sure you had an in-person presence at important places and events. Well, markets and trade shows are making a comeback so it's time to start thinking about how you are going to market yourself in real life again.

Another good example is how collaborating with a seller platform like Amazon or Etsy can be a game-changer – especially for smaller businesses. A lot of people are put off by the fees that they charge, so we spend part of this episode explaining why you shouldn’t let those fees scare you. Listen now for a rundown of these tips and strategies, plus many more!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

  • It’s back!!! We are hosting our FREE 5 day Best Seller Secrets Challenge where you can learn the secrets to maximizing your revenue and growing a profitable business year-round… without having to make more products or spend a cent on ads! This will be a LIVE challenge for product-based business owners, so make sure you sign up today.

  • Doors to Multi-Stream Machine are opening on February 17th! It’s the only time it’ll be open for the Spring class of 2022, so sign up now, and make sure you don’t miss out!

  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

  • Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

The Objections Makers Have That Are Keeping Them Stuck

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There are a few things that come up again and again when we talk to makers. These mental roadblocks don’t serve any real purpose – they just get in the way! That’s why we’re dedicating this episode to taking some of them apart, explaining why you should stop listening to the nagging voices of doubt in your head, and why you’re a true product boss!

Leave These Limiting, Fictional Stories In The Past As You Step Into Your Successful Product Business Journey 

A lot of you are makers because you’re creatives at heart. It makes sense: get so good at making things and it’d almost be silly not to start selling them. The problem is that so many of you run into this mental block as you try to build a business where you think, “I’m not a business person; I’m a creative!” It might seem strange at first, but there’s absolutely no reason why you can’t be both.

Your customers don’t care who is actually making your products so long as the quality stays the same. Think about the products you buy and the brands you support. Would you be upset if you found out that the founder of the company wasn’t personally making each product themselves? Of course not! So, then why do you think that you have to create every single one of your products with your own two hands? The answer is you don’t. It’s just a limiting belief that you, as a maker and product boss, have about your business! 

It’s very common to have these limiting beliefs – especially as a maker. So just know you aren’t alone, but that we are here to help. Listen to the episode to hear us go through various examples and show you why you need to shift that mindset – you are an amazing product boss with an incredible product!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

  • It’s back!!! We are hosting our FREE 5 day Best Seller Secrets Challenge where you can learn the secrets to maximizing your revenue and growing a profitable business year-round… without having to make more products or spend a cent on ads! This will be a LIVE challenge for product-based business owners, so make sure you sign up today.

  • Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

  • If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!


Connect:

"Help! I've Been Doing This for Years, Why Can't I Grow My Business?"

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It’s really easy to feel like you’re stuck on a hamster wheel. You’re busy – really busy. It’s not like you’re not working hard. You’re moving and doing all the things, but when you stop and look at your progress, it doesn’t seem like you’re actually getting anywhere. We all feel like this at some point after starting a business. It’s completely normal. 

Follow These Tips To Get Off The Hamster Wheel & Take Your Business to the Next Level

You just need to learn how to get off the wheel and start taking steps forward. There are a few basic rules to remember that can completely turn your company's growth around. A lot of you are scared of change. But remember that that’s also normal. Change is a good thing and it’s what we want to achieve so that your business can grow.

The first major tip we cover in this episode is the importance of needle movers. A needle mover is something that takes little effort but pays off with lots of return on investment (ROI). We like to focus on small things that either save time or earn money in the long run. One of the most common things people view as a needle mover is social media, but, the truth is, this isn’t always the case – especially lately. For a lot of people, ROI on social media isn’t actually that strong. 

A better example is taking the time to fully understand your numbers. For example, most businesses operate on the 80/20 principle which means that 20% of their products account for 80% of their revenue. If you know which 20% of your products are your best sellers, you can better tailor your whole business operation to capitalize on those products.

To hear us explain this in further detail, as well as discuss the other ways you can finally get your business moving on its way to the next level, listen to the whole episode now.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Today, we are hosting our third and final workshop of The Product Boss’ Guide to Your Best Year. It’s all about the 80/20 rule and we hope you’ll join us live! Be sure to register here because you won’t want to miss this!

Resources:

  • It’s back!!! We are hosting our FREE 5 day Best Seller Secrets Challenge where you can learn the secrets to maximizing your revenue and growing a profitable business year-round… without having to make more products or spend a cent on ads! This will be a LIVE challenge for product-based business owners, so make sure you sign up today.

  • If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!

  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

  • Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect: