RoundTable Discussion: What's Your Video Strategy

Listen to episode #31:

In today's episode, we have two special guests in a RoundTable Discussion to share their video strategy for their product-based businesses, along with Jacqueline and Minna:

Natalie of Totally Dazzled

Totally Dazzled YouTube

Totally Dazzled Facebook

and

Veronica of Vintage Meet Modern

Vintage Meet Modern Styling Society FB Group

Vintage Meet Modern Facebook

Vintage Meet Modern Instagram

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Links mentioned:

Switcher Studio

Onlypult

InShot video app

Purchase Lazy Arm iphone holder for taking videos on Amazon.

Refersion

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This video mini-series was brought to you by Creative Pencil Studio, a boutique stop-motion animation studio which brings your products to life in animated hero videos, product feature videos and demonstration videos.

Check out Creative Pencil Studio's (truly amazing) Video Portfolio here: 

https://vimeo.com/creativepencilstudio

Creative Pencil Studio specializes in Stop Motion video and packages range from $500 - $1500+.

Download the Creative Pencil freebies here to learn more (auto-download.)

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Join The Product Boss Facebook Group and see behind-the-scenes as Creative Pencil Studio creates videos for our three businesses: Lil' Labels for Minna, Designer Consulting Co-Op for Jacqueline and The Product Boss for our upcoming group coaching/mastermind.

Leveraging Video With Product Animation (NOT Being the Face of Your Brand) with Creative Pencil Studio

Listen to episode #30:

In this episode, Jacqueline and Minna interview Avanti of Creative Pencil Studio and she digs into how to leverage video as a branding tool for your business. This is a strategy all about featuring your products and features and NOT being the face of your brand. We chat about stop motion video and the process Creative Pencil Studio takes you through to ensure you get the most bang from your buck in your video investment. Avanti walks Minna through the process to get the inspiration flowing and to introduce you to the different options for your budget.

Video is SO important and cannot be ignored, but intention is key. In this video mini-series, brought to you by Creative Pencil Studio, we look at the different video strategy approaches for physical product businesses to help you think about what video plan is right for you and your business growth.

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Download the Creative Pencil freebies here to learn more (auto-download.)

Check out Avanti's (truly amazing) Video Portfolio here: 

https://vimeo.com/creativepencilstudio

Creative Pencil Studio specializes in Stop Motion video and packages range from $500 - $1500+.

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Join The Product Boss Facebook Group and see behind-the-scenes as Creative Pencil Studio creates videos for our three businesses: Lil' Labels for Minna, Designer Consulting Co-Op for Jacqueline and The Product Boss for our upcoming group coaching/mastermind.

How to Approach Live Video with Intention and Ease with Tiffany Lee Bymaster aka Coach Glitter

Listen to episode #29:

This week, we have a very special episode with Live video guru Tiffany Lee Bymaster, also known as Coach Glitter and she walks us through how to create content for your live videos that will make your audience get to know, LOVE and trust you faster to increase the profitability of your product-based business.

NOTE: We're jumping on-board this video train with you! Jacqueline and Minna record this podcast episode LIVE on Facebook and this episode is the audio pulled from there. Because here's the thing: we're putting ourselves out there too - with you. And, video is SO important and cannot be ignored, but intention is key. In this video mini-series, brought to you by Creative Pencil Studio, we look at the different video strategy approaches for physical product businesses to help you think about what video plan is right for you and your business growth.

Connect with Tiffany Lee Bymaster aka Coach Glitter:

Website: http://coachglitter.com/

Instagram: https://www.instagram.com/coachglitter/

Facebook: https://www.facebook.com/coachglitter1

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This episode was brought to you by Creative Pencil Studio. Download the Creative Pencils freebies here to learn more (auto-download.)

This week's episode with Coach Glitter is all about being the face of your brand in your live videos and connecting with your audience. Next week, we chat with Creative Pencil Studio if you are NOT the face of your brand and what strategies could work, so stay tuned!

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Join The Product Boss Facebook Group and see behind-the-scenes as Creative Pencil Studio creates videos for our three businesses: Lil' Labels for Minna, Designer Consulting Co-Op for Jacqueline and The Product Boss for our upcoming group coaching/mastermind.

Sales Strategy for Navy Jane (On-Air Coaching Call)

Listen to episode #28:

In this on-air coaching call episode, Jacqueline and Minna help Lauren Kopal of Navy Jane to figure out her next step in her sales strategy for her plus-size clothing line. 

Connect with Lauren at the:

Navy Jane website

Navy Jane on Instagram

Navy Jane on Facebook

Navy Jane on Twitter

Links mentioned:

Skylar Yoo

Get on the waiting list for our NEW group coaching program at www.theproductboss.com/mastermind.

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This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy

Don't forget to give us a review on iTunes. xo, Jacqueline and Minna

Conference Reflections: SBHE Live and Sellers Summit

Listen to episode #27:

In this episode, Jacqueline and Minna reflect on some takeaways from the latest conferences they attended: She's Building Her Empire Live (SBHE Live) and Sellers Summit.

Links/people mentioned:

Jen Casey, Sales Expert

Coach Glitter - Tiffany Lee Bymaster, Video + Branding Expert

Kathrin Zenkina - Manifestation Babe

Rachel Ngom - Pinterest Expert

BizChix Live- meet us there!

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This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info on your free 2-week trial at: www.theproductboss.com/cratejoy

Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

xo, Don't forget to review us on iTunes! 

Do's and Don'ts of Product Photography

Listen to episode #26:

Good photos are so important for the branding of your product business, not to mention the sales. In this episode, we chat about the do's and don'ts of product photography, so you can make it easier on yourself as you dive into creating great photos for your business.

Links mentioned:

Unsplash

Kaboompics

Join The Product Boss Facebook Group - let us know, do you like the On-Air coaching calls?

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This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info on the free 2-week trial (no credit card required) at: www.theproductboss.com/cratejoy 

Pivoting from Service-Based Biz to Product Sales: On-Air Coaching with Pam Andrews of “In Pursuit of College” Board Game

Listen to episode #25:

Are you a service-based business that is lost in the product world? In this episode we coach Pam Andrews of Scholarship Shark on making MORE SALES for her new board game: In Pursuit of College. You'll love the sheer amount of ideas we give her in this episode to creatively sell and target her ideal market and leverage her warm leads.

Connect with Pam:

Pam's website

Pam's podcast

Buy her board game: In Pursuit of College

Pam's Facebook

Pam's Twitter

Buy her books Scholarship Shark and Scholarship Search Secrets here on Amazon.

Links mentioned:

Manufacturing Your Big Idea episode

Packaging Your Start-Up episode

Biz Chix Live

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This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy

Into Our Latest Adventure: Subscription Box Model

Listen to episode #24:

In this episode, we chat about our latest adventure - a partnership and exploration into subscription box business model. We're so excited to share this with you, so listen in and give this idea a test-whirl.

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This episode was brought to by Subscription Boss, our special series with Cratejoy - where we combine our product-based expertise with Cratejoy's mega visibility to get you reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy.

Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.