We are thrilled to have one of our beloved Masterminders, Kelsey O'Callaghan, Co-Founder and CEO of Dorai Home, the “World’s Driest Bath Mat”. Kelsey shares how she launched a female focused product on Kickstarter and raised $69,388 with almost 800 backers! The tips and tricks she shares in this episode are eye-opening and inspirational. Kickstarter backers allowed for Dorai Home to produce their first round of production and get over 800 bath mats shipped to their new customers. But wait! Before you jump online and start to plan out your campaign, make sure you listen to this week’s episode so that you know what makes for a successful campaign and what doesn’t.
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