Speaking Your Brand for Your Product with Carol Cox

Listen to episode #72:

When you get down to the nitty gritty your product and your brand - what is your message? Are you "speaking your brand" when you show up in people’s Instagram feeds or email inbox? How does your product speak to them? In this episode, we are joined with Carol Cox of Speaking Your Brand. She is amazing at breaking down how to construct a brand message and making it connect (and memorable) for your customers, as well as investors and wholesale buyers.

Connect with Carol:

Carol's Podcast "Speaking Your Brand"

Speaking Your Brand Website

Carol Cox Instagram

Carol Cox Twitter

Carol's free download with this episode:

https://www.speakingyourbrand.com/productboss

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Links mentioned:

MilkBliss

Support MilkBliss on Kickstarter

Dorai Home

Skylar Yoo

Tropical Shores Popcorn Co.

Books: Traction and Get a Grip

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Connect with us on Instagram: @theproductboss 

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Spend the day with us Planning Like a Product Boss. It's a virtual day where Jacqueline and Minna coach you to a Big 30-Day Goal, alongside fellow product business owners. Walk away with a 30-Day Action Plan. Sign up today at: www.theproductboss.com/planning.

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Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

Things We Learned from Meeting Amy Porterfield

Listen to episode #71:

Amy Porterfield was nothing short of brilliant when we met her at Mastermind Live in San Diego. We walked away so inspired by her clarity and her vulnerability. In this episode, we wanted to share with you the 3 things that Amy said she focuses on as the CEO of her business that has helped move it forward. We dig into those and give you tips on how to successfully approach them as a Product Boss.

Links mentioned:

Connect with Amy Porterfield on her website

Mastermind Live by Kickass Masterminds

Connect with us on Instagram: @theproductboss 

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Sign up to get on our Mastermind waiting list.

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Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

Behind the Wholesale Side of Pura Vida Bracelets with Jared Mehr

Listen to episode #70:

Pura Vida Bracelets. You've probably heard of them because they are HUGE. But, we all start at zero, right? Pura Vida went from zero stores to being in over 2000 stores worldwide. Jared Mehr takes us behind the wholesale side of Pura Vida, but also lets us in on their product development, branding, tradeshows, relationship building, social good and SO MUCH MORE. There are so many gems in this episode, it's one of our favorites. An amazing story about college students that ended up starting a company together and how they're literally changing the world and creating the brand into exactly what they want it to be. 

Find Pura Vida Bracelets:

Pura Vida Bracelets website

Pura Vida Bracelets Store Locator

Pura Vida Bracelets Instagram

Links mentioned:

Blew Candle Co. Instagram

Blew Candle Co. Etsy

Follow us on Instagram: @theproductboss 

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This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. Or sign up to get on our Mastermind waiting list.

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Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

Happy 1-Year Anniversary to The Product Boss Podcast

Listen to episode #69:

Happy Anniversary, Product Bosses! In this episode, we celebrate our one-year mark for The Product Boss podcast. We've come so far in just one amazing year. We also invited on three other product entrepreneurs who we've connected with along this amazing journey. Where were they then? And where are they now? 

Links mentioned:

Subscription Boss series

PhotoWeights

Leisure Lane instagram

Leisure Lane website

Pop It When She Pops instagram

Pop It When She Pops website

With Love Studio instagram

With Love Studio website

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The Product Boss Instagram: @theproductboss - Follow us!

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs.

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This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here.

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Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

Plan Your Product Development Calendar for 2019

Listen to episode #68:

New products. They are the siren call for many product entrepreneurs. But, do you know when you should develop your new products for your business? In this episode, Jacqueline and Minna help you break this yearly task to build your business product development calendar together. 

Links mentioned:

The Product Boss Instagram: @theproductboss - Follow us!

With Love Studio Instagram

Creating Carmichael Instagram

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs.

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This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here.

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Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

You’re Not Alone - Reset Your Mindset with Natalie Eckdahl of BizChix

Listen to episode #67:

In this special episode, we are joined with Natalie Eckdahl. Natalie is our mentor, friend, encourager, leader - so many things. Natalie Eckdahl is a business strategist and high performance coach that helps women across the globe build, grow, and scale their businesses. She is also the mom of 3 kiddos. And she’s actually worked with both of us directly in each our businesses. She's the founder of the BizChix community and host of the BizChix Podcast. Natalie has just come out with a new book, RESET Your Mindset and it really helps entrepreneurs tackle those mindset struggles that come with building your business.

Connect with Natalie:

Natalie/BizChix Podcast on Instagram

BizChix Website

Purchase RESET Your Mindset on Amazon

Special access to interviews (including Jacqueline's) and other resources for RESET Your Mindset: Silence Your Inner Mean Girl by Natalie Eckdahl

Links mentioned:

BizChix Podcast, Episode #333: Rapidly Scaling a Product Business with Minna Khounlo-Sithep

Rising Strong by Brené Brown

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Follow us on Instagram: @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs.

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Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

January Marketing Ideas

Listen to episode #66:

How are you delivering your marketing for January content? In this episode, Jacqueline and Minna give you some ideas and themes to pull from to build relevant content and to make more sales.

Links mentioned:

Asha Blooms

Ep. 64: What a Product-Based Mastermind is Like

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Follow us on Instagram: @theproductboss

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Join our Mastermind for support, shortcuts and real connection. Go to www.theproductboss.com/mastermind for more information.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs.

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Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

Clockwork for Product Bosses with author Mike Michalowicz

Listen to episode #65:

Mike Michalowicz is the entrepreneur behind three multimillion dollar companies, is a key note speaker, and the author of what we call the entrepreneur's financial bible Profit First, along with Surge, The Pumpkin Plan, The Toilet Paper Entrepreneur, and now his newest book Clockwork!

Jacqueline and Minna chat with Mike about his new book Clockwork: Design Your Business to Run Itself and the four D's of running your business like clockwork, along with the QBR (queen B role) and his past experience in the product business world.

Connect with Mike:

Mike Michalowicz website

Mike Michalowicz Instagram

The Profit First Podcast

Links mentioned:

Loom

The Goal by Eliyahu M. Goldratt

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Follow us on Instagram: @theproductboss

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Join our Mastermind for support, shortcuts and real connection. Go to www.theproductboss.com/mastermind for more information.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs.

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Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op