Investing

2022: Our Top Advice on How to Make This Your Best Year Yet

If you’re like us and you’ve lost track of time through the pandemic, now is as good a time as any to reground and reset yourself to have your best year yet. 2021 has been a devastating year in many ways, but in purely business terms, some of you have seen some amazing profits. Either way, it’s time to start thinking about the new year ahead. Human beings need to reset and recalibrate every now and then, so let’s do just that as we step into 2022. 

“Your products might be amazing. Your website might be amazing. Still, the biggest roadblock we see in business owners is a need to level up, themselves.” - Jacqueline Snyder, Host, The Product Boss Podcast

Our top advice for 2022 is to level up… level yourself up! Whatever level you’re at, let’s kick things up a notch. It might seem daunting at first, but – trust us – you’ll look back in 2023 wondering why you didn’t take these steps earlier. Everything you do this next year should be with one thought on your mind: How am I going to take my business to the next level? 

And if that all sounds too lofty or unattainable, let’s focus in on one of the easiest, most tangible things you can actually do to make it a reality: invest. Don’t worry, we’re not asking you to learn about the stock market. We want you to learn how to invest in yourself!

Spending your hard-earned profits on things that you seemingly don’t need to keep the business running is a tricky hurdle to get over, but that’s what investing in yourself takes. Think of the long term benefits involved and their ability to multiple your results. And remember, what you don’t invest back into your business becomes profit that you’ll be taxed on. 

If you’re listening to this, you already understand the value of investing in yourself in terms of time. The next step is simply overcoming the mental hurdle that stops you from spending money on your own development and personal growth. The next step above something like listening to a podcast is enrolling yourself in a course or even more formalized education, then, getting involved with your community or with a mentor, and, finally, joining a Mastermind. We cover all of these steps in further detail in this episode. 

Only a tiny fraction of people ever follow through on their new year’s resolutions to make real changes in their lives. You owe it to yourself to be one of them. Grow your product business to the next level and be the best product boss you can be. We sincerely hope our podcast and perspectives are helping you get there and continue to do so into the new year and beyond.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

  • Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

  • Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!

  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries—because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

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Invest in Her: Our Journey to Becoming Investors in Lite Pink - Part 1

Happy Thanksgiving! We recently became investors (for the first time!) after being invited to become part of Lite Pink, a new beverage line run by women, for women. The journey has been way more complicated than we ever imagined, so we wanted to share our story so that you can learn a little bit about what to expect when you invest, and why you should do it! 

We Have Found Power in Working in a Female-Led, Female-Funded Environment

Investing is one of those topics that’s often not discussed out in the open – and that’s especially true when it comes to women. There’s no reason for that. It’s just going to take a little bit of a push to change things. Now that we’ve seen how beneficial investing can be, we want to kick the door down and hold it open for the next woman to come through.

Lite Pink is something special. It’s a completely female-run business, and more than that, it’s completely female-funded, too. We’ve found it amazing to be a part of something so impactful. We’ve now joined a club made up of other female investors, and our investor calls give us amazing access to work alongside these other entrepreneurs and learn from them in a way we never would have been able to before. Remember: collaboration over competition! 

As two first-generation Americans, how could we ever imagine having a literal seat at the table – or, in this case, tables full of 40+ powerful females. And all of them were investing too. It’s a level we never knew we could actually reach.

This is a more candid conversation, as we share a personal mix of humble pride, tears and laughter. We’re learning so much through this experience and we want to share it with you. We hope to inspire you to start having the rare conversation about women and wealth. Lite Pink has a similar mission to us: to connect women around the world. We're so excited for you to listen!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

  • Product Biz Owners at $200k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.

  • Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!

  • 101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

  • Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/deals

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Why We Spent 100k on the Small Business Shopping Directory and Shop 1 in 5 Pledge

Why We Spent 100k on the Small Business Shopping Directory and Shop 1 in 5 Pledge

Last year, consumers’ values and shopping habits transformed drastically. As brick-and-mortar establishments were put on pause and the world went online, we reached out to our community, evaluating their needs during these unprecedented times. Our mission was to find a solution that made a real difference to small businesses. 

The seed for the Small Business Shopping Directory and Shop 1 in 5 Pledge was born – and it took shape fast! Within 48 hours, we had 600 subscribers and excellent press coverage, which gave us the confidence (and the rankings) to invest $100,000, elevating the Small Business Shopping Directory and consumer experience to the highest of standards, boosting member benefits – not to mention their bottom lines – in the process. 

We launched the Small Business Shopping Directory and we had 600 businesses sign up within 48 hours

In this episode, we reflect on our journey, from premise to promotion, and how we brought our most significant professional projects (yet) to life! 

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

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