Clear Messaging on Instagram and Approaching Amazon with Makieda of SGT Hart's BBQ Sauce

In this episode, we're so excited to have an on-air coaching call with Makieda Hart of SGT Hart's BBQ Sauce, where she shares the story of her family's BBQ sauce recipe and having brought her product to market (at time of recording only 9 months ago) in June 2018. In this episode, we venture into product strategy from Amazon to Instagram - the importance of simple engagement and brand messaging, as she moves into sharing her family's BBQ sauce with the world.

SGT Hart's BBQ Sauce is a veteran-owned family business with a recipe created by Makieda's husband, Reno Hart (retired Army SGT), who created the recipe in 1998 at a gathering with some military friends and their families after running out of BBQ sauce on a Sunday in Germany. In this episode, we answer: how can Makieda more effectively tell the story of SGT Hart's BBQ Sauce to better engage her customers and grow her business?

Connect with Makieda and SGT Hart's BBQ:

SGT Hart’s BBQ Sauce on Amazon

SGT Hart’s BBQ Sauce on Instagram

SGT Hart’s BBQ Sauce on Facebook

Links mentioned:

Linktree

Marketing Personality Test

Simple Pin Podcast

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This episode was brought to by our 2:1 Strategy Sessions. Want to work directly with Jacqueline and Minna to push your business to the next level? Get more information here.

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

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Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

Business Advice from the Co-Founder of a Multi-Million Dollar Product-Based Biz

We were so completely inspired by from last week's episode and our time with Suzi Weiss-Fischmann, Co-Founder of OPI, that we wanted to share more of our personal thoughts and takeaways from our chat with Suzi and her book "I'm Not Really a Waitress: How One Woman Took Over the Beauty Industry One Color at a Time." In this episode, we pull out key pieces of advice that we don't want you to miss as you're growing your own product-based business and creating the life you want.

Links mentioned:

Ep. 81: I'm Not Really a Waitress with Suzi Weiss-Fischmann, Co-Founder of OPI

Buy Suzi's book on Amazon

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Sign up for the waiting list for The Product Boss Mastermind.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

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Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

I'm Not Really a Waitress with Suzi Weiss-Fischmann, Co-Founder of OPI

This week’s podcast is HUGE! We have an amazing interview with Suzi Weiss-Fischmann, the Co-Founder of OPI, sharing how she took over the beauty industry one color at a time. Suzi just released her book, I'm Not Really a Waitress, and she shares her life’s journey from being a young girl in communist Hungary to redefining a segment of the beauty industry by staying focused on her customer’s needs and her ability to zig zag when opportunities take you off of the expected course. Grab her book here and listen along.

Follow Suzi on Instagram

Suzi's website

**GIVEAWAY: We're giving away a copy of Suzi's book, enter on Instagram: https://www.instagram.com/p/Bvz_c5Sgb2N/ **

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Sign up for the waiting list for The Product Boss Mastermind.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

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Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

Behind the Scenes of a Successful Kickstarter with Kelsey of Dorai Home

We are thrilled to have one of our beloved Masterminders, Kelsey O'Callaghan, Co-Founder and CEO of Dorai Home, the “World’s Driest Bath Mat”.  Kelsey shares how she launched a female focused product on Kickstarter and raised $69,388 with almost 800 backers!  The tips and tricks she shares in this episode are eye-opening and inspirational.  Kickstarter backers allowed for Dorai Home to produce their first round of production and get over 800 bath mats shipped to their new customers.  But wait! Before you jump online and start to plan out your campaign, make sure you listen to this week’s episode so that you know what makes for a successful campaign and what doesn’t.

Connect with Kelsey:

Dorai Home Website

Dorai Home Instagram

"How to launch a female focused product on Kickstarter: the 10-step guide to win over women with your crowdfunding campaign" on the Dorai Home blog

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This episode was brought to you by the Product Powerhouse Summit we are so excited to be a part of. It's a 3-day virtual event with 26 speakers designed to help you build, grow and scale your product business - there will so many experts and product rockstars sharing their amazing journeys and best content. It's coming up in April 2019 and it's free. Sign up today. We'll see you in there!

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Sign up for the waiting list for The Product Boss Mastermind.

We'd love to connect with you on Instagram! Follow us @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

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Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

Bonus: A Chat with Abagail and Emylee of Boss Project about Product Powerhouse Summit

This is a bonus episode - a fun conversation we had with Abagail and Emylee of Boss Project about the upcoming Product Powerhouse Summit they've created specifically for product business owners. We are so excited to be a part of it and excited for our Product Bosses to get SO MANY resources at your fingertips. It's a 3-day virtual event with 26 speakers designed to help you build, grow and scale your product business - there will so many experts and product rockstars sharing their amazing journeys and best content. It's coming up in April 2019 and it's free. Sign up today. We'll see you in there!

--

Sign up for the waiting list for The Product Boss Mastermind.

We'd love to connect with you on Instagram! Follow us @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

--

Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

When You Get a Bad Review

What do you do when you get a bad review? How do you *not* take it personally? This episode was recorded within a day of getting our very first bad review on The Product Boss podcast - when it feels the most personal. We talk about how we handle reviews in business and in life and how, as a business owner, its inevitable that you receive bad reviews and how you can handle those reviews with the good reviews. Should it actually impact you and your business - or should it not? 

Links mentioned:

Wick + Bear Candles Instagram

Door Jamm Instagram

Product Powerhouse Summit- Get expertise from 26 speakers specifically for product businesses in this awesome virtual summit, including Jacqueline and Minna. It's FREE to sign up now.

Light is the New Black by Rebecca Campbell

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Sign up for the waiting list for The Product Boss Mastermind.

We'd love to connect with you on Instagram! Follow us @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

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Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

10 Hacks to Running Your Product Biz Like a Well-Oiled Machine

Raise your hand if you could use some help running your product business better, stronger, easier and quicker. These are ten hacks we put together to help you run your product-based business like a well-oiled machine.

Links mentioned:

Download the freebie "10 Hacks to Running Your Product Biz Like a Well-Oiled Machine" that goes with this episode and get automatically added to our email list.

Ep. 74: Where to Focus to Move Your Business Forward

Ep. 68: Plan Your Product Development Calendar

Ep. 63: Planning 2019 Like a Product Boss

Product Powerhouse Summit by Boss Project - it's FREE; sign up!

Sign up for the waiting list for our Mastermind.

Workspacery

The Knotted Wood

Ashablooms

MilkBliss

Loom for video

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We'd love to connect with you on Instagram! @theproductboss 

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

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Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

All Things Product with Zoë Scharf of Greetabl

We are so excited to have Zoë Scharf of Greetabl on the podcast. They have a really unique business that put them in the position as a wholesale buyer, retail/e-commerce seller and “print on demand” business. It’s a combo of all things product - plus, her product is patented. In this episode, Zoë shares so many nuggets of how they utilize funnels, FB ads, wholesale buying, collaborations, consumer targeting and so much more as a product business of so many facets.

Connect with Greetabl:

Greetabl website

Greetable Instagram

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We'd love to connect with you on Instagram! @theproductboss 

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

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Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op